“Open Network” A Reality, C Block Of 700MHz Spectrum Hits $4.6 Billion “Reserve Price”

Yesterday the coveted “C Block” of the 700MHz spectrum, which will serve the entire US market, hit the FCC required minimum “reserve bid” of $4.6 billion. Google had promised to bid this amount to trigger the “openness provisions” imposed by the FCC. Effectively the rules now require that “any legal consumer device” must be allowed to access the C Block broadband network.

This is a major shift for the US market and will make it much more like Europe, where consumers can bring any phone (or comparable device) to any network. That’s not what this development will mean precisely; it will represent a single network. But will mean that there will be a national network that will support any consumer device, which could open the door for a range of interesting non-phone wireless devices along the lines of the Kindle, iPod Touch, or Nokia 810.

It will certainly shake up the market.

Google likely participated in the bidding to ensure the $4.6 mark was hit, but it’s unlikely to be the winner of the spectrum (by design). However, it’s likely to benefit from the openness provisions in that forthcoming Android devices and other devices that run Google applications will have guaranteed mobile access.

The spectrum being auctioned becomes available to winning bidders in 2009.

Here’s more coverage and discussion at Techmeme.

Related Topics: Google: Mobile | Legal: General | Search Engines: Mobile Search Engines


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


SMX - Search Marketing Expo

SearchCap:

Get all the top search stories emailed daily!  

Like This Story? Please Share!

Other ways to share:

Like Our Site? Follow Us!

Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest Get Search Engine Land on your mobile device!
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

 
  • Advertise With Us
 

Click to watch SMX conference video

Join us at an upcoming SMX event:

North America

EMEA

APAC

Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.

SMX Site » | SMX Difference » | SMX News »



 

Search Engine Land Periodic Table of SEO Ranking Factors

Get Your Copy
Read The Full SEO Guide