Page Load Time Now A Real Factor In The AdWords Quality Score

Jun 19, 2008 at 8:09am ET by Barry Schwartz

Google announced that the page load time metric is now a live factor that will influence your quality score and your minimum bids for your AdWords ads.

We first heard that page load time was coming to the Google quality score in early March. Google then provided advertisers with metric in their AdWords consoles so they could prepare for the day this factor came into play. Well, today is that day.

In terms of the number of people this has impacted so far, I have seen zero reports. Of course, this was just announced last night, so we still may see some complaints in the future – but none just yet.

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

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