Microsoft says it does send copyright-related takedown requests to its own search engine, Bing, in addition to the multitude of requests that it sends to Google. This comes on the heels of yesterday’s news that Microsoft is the number one submitter of copyright-related URL removal requests to Google. It sent more than 500,000 such requests [...]
May 25, 2012 at 7:17 pm ET by Matt McGee | | Read Story
The search marketing agency, iAcquire, that was allegedly responsible for buying links for clients was just banned from Google’s search results. iAcquire was cited as the agency behind Dun & Bradstreet Credibility Corporation’s link buy request emails. For more on that see our story named What Can We Learn From The Latest Brand To Be [...]
May 24, 2012 at 9:03 pm ET by Barry Schwartz | | Read Story
Google’s Knowledge Graph has claimed its first “victim,” if you will: The content box that showed “People and Pages On Google+” is gone. In its place? A variety of Knowledge Graph-related content that will show up differently depending on the search query. In making the changes to this prime real estate on a search results [...]
May 24, 2012 at 1:31 pm ET by Matt McGee | | Read Story
Search In Pictures -
Barry Schwartz
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
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Search & Analytics -
Benny Blum
I can’t count the number of times I’ve been challenged by advertisers on the topic of trademark search. The question is simple: why “waste” money buying traffic on trademark keywords when it is clear that the user intends to get to their site? Researching the topic, there have been a number of studies all concluding [...]
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All Things SEO -
Chris Liversidge
Google’s Venice update has caused surprisingly few ripples in the search engine marketing industry given the scale of its impact on search: it’s easily as important as Big Daddy from 2006, itself the most significant update made by Google up to that point.
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Enterprise SEM -
David Rodnitzky
Imagine you own a restaurant and one day, a couple of big guys in nice suits come through your front door. One of the men introduces himself: “Good evening. My name is Gino, and this my colleague, Salvatore. We’re helping local businesses with their marketing and wanted to see if we could help you.” “Nice [...]
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B2B Search Marketing -
Lauren Litwinka
Congratulations! You’ve finally convinced the boss-man that attending and covering an industry conference on behalf of your B2B company is fantastically worthwhile for a multitude of reasons. As an attendee, you’ll absorb rich information from true thought-leader s– info you can bring back to the office so the whole team stays on the cutting-edge of [...]
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Search & Conversion -
Benjamin Vigneron
In a world where lots of search marketers are still reluctant to use broad match type due to its lack of relevance and control, Google has released two features to have more advertisers show their ads on all those very long tail queries: The broad modifier feature was rolled out in July 2010 in the [...]
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Keyword research can give you great insight into customer problems, needs, desires, and intent.I like to categorize keyword categories themselves into a total of *ten* funnel stages. After performing my initial keyword categorization (sort of into micro-categories), I like to categorize the categories themselves into a total of *ten* funnel stages I’ve developed, which are organized around a “problem/solution” mental model.
May 15, 2012 at 5:17 pm ET by Ted Ives | | Read Story
We all know that Adwords is the most used system in the world to drive paid traffic to websites. The Adwords system is an extensive system with a lot of complex options to optimize campaigns and increase conversions. Advanced PPC managers should already know all of these features, but beginners and intermediate level Adwords users [...]
May 9, 2012 at 2:53 pm ET by Matties Otter | | Read Story
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