Microsoft: Yes, We Do Send Takedown Requests To Bing, Too

Microsoft says it does send copyright-related takedown requests to its own search engine, Bing, in addition to the multitude of requests that it sends to Google. This comes on the heels of yesterday’s news that Microsoft is the number one submitter of copyright-related URL removal requests to Google. It sent more than 500,000 such requests [...]

May 25, 2012 at 7:17 pm ET by Matt McGee | Comment | Read Story

iAcquire Banned From Google After Link Buying Allegations

The search marketing agency, iAcquire, that was allegedly responsible for buying links for clients was just banned from Google’s search results. iAcquire was cited as the agency behind Dun & Bradstreet Credibility Corporation’s link buy request emails. For more on that see our story named What Can We Learn From The Latest Brand To Be [...]

May 24, 2012 at 9:03 pm ET by Barry Schwartz | Comments (88) | Read Story

Goodbye Google+ People & Pages, Hello Knowledge Graph Box

Google’s Knowledge Graph has claimed its first “victim,” if you will: The content box that showed “People and Pages On Google+” is gone. In its place? A variety of Knowledge Graph-related content that will show up differently depending on the search query. In making the changes to this prime real estate on a search results [...]

May 24, 2012 at 1:31 pm ET by Matt McGee | Comments (32) | Read Story

How To Use The Keyword Funnel To Understand Searcher Intent

Keyword research can give you great insight into customer problems, needs, desires, and intent.I like to categorize keyword categories themselves into a total of *ten* funnel stages. After performing my initial keyword categorization (sort of into micro-categories), I like to categorize the categories themselves into a total of *ten* funnel stages I’ve developed, which are organized around a “problem/solution” mental model.

May 15, 2012 at 5:17 pm ET by Ted Ives | Comments (13) | Read Story

10 Great Adwords Options For Boosting Conversions

We all know that Adwords is the most used system in the world to drive paid traffic to websites. The Adwords system is an extensive system with a lot of complex options to optimize campaigns and increase conversions. Advanced PPC managers should already know all of these features, but beginners and intermediate level Adwords users [...]

May 9, 2012 at 2:53 pm ET by Matties Otter | Comments (7) | Read Story