Paid Search For Big Sites, Big Brands: Webcast


Our sister site, Search Marketing Now, is hosting its first webcast for 2008: “Paid Search for Big Sites, Big Brands,” tomorrow, Thursday, January 10 at 1 PM Eastern Standard Time, sponsored by iProspect.

In this webcast, I’ll take a look at how large organizations with complex websites and important brands can effectively implement paid search advertising campaigns. I’ll cover tactical, technical, & organizational issues involved with running huge sites, as well as marketing issues and considerations unique to big brands. And, I’ll explore the elements for success in a large paid search campaign.

The webcast is free, and registration is still open. Hope you’ll be able to join us!



Chris Sherman is Executive Editor of SearchEngineLand.com and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. He also programs and co-chairs the Search Marketing Expo - SMX conference series.

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