Our sister site, Search Marketing Now, is hosting its first webcast for 2008: “Paid Search for Big Sites, Big Brands,” tomorrow, Thursday, January 10 at 1 PM Eastern Standard Time, sponsored by iProspect.

In this webcast, I’ll take a look at how large organizations with complex websites and important brands can effectively implement paid search advertising campaigns. I’ll cover tactical, technical, & organizational issues involved with running huge sites, as well as marketing issues and considerations unique to big brands. And, I’ll explore the elements for success in a large paid search campaign.

The webcast is free, and registration is still open. Hope you’ll be able to join us!

Related Topics: Search Marketing: Branding

About The Author: Chris Sherman (@CJSherman) is Executive Editor of SearchEngineLand.com and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. He also programs and co-chairs the Search Marketing Expo - SMX conference series. See more articles by Chris Sherman