Paid Search: New Column From Search Engine Land


Our newest Search Engine Land column, Paid Search, launches today. As the title suggests, Paid Search will focus on issues and tactics for marketers using sponsored search listings.

Today’s debut features Andrew Goodman with an entertaining riff called Paid Search Back-Checks, Slays Dragons, Asks for Little in Return.



Chris Sherman is Executive Editor of SearchEngineLand.com and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. He also programs and co-chairs the Search Marketing Expo - SMX conference series.

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  • SHarmeling said " The take home message here is undoubtedly key: These points of prioritization are well stated and ad"
  • nickstamoulis said " Hi Travis, Very good points, but also something to consider is the overall demographics that use the"
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