Paid Search Testing & Experimentation: SMN Webcast With Chris Sherman
Are you, like the majority of search marketers, not doing any testing of your paid search campaign? Or, are you testing but not really sure what or why?
This Thursday, at 1 PM Eastern, join Chris Sherman for another Search Marketing Now webcast, “Paid Search Testing & Experimentation: Optimizing for Superior Results.” Thanks to iProspect for sponsoring this webcast.
Your approach to testing and optimizing a paid search campaign should be systematic and carefully planned. In this webcast, Chris will discuss what to test, A/B vs. multivariate testing, the importance of audience segmentation and how to target different user needs, optimizing the “landing experience,” and why automated tools are a key to this process.
Click here to register for this free webcast.
Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.
(Some images used under license from Shutterstock.com.)
Get the best search news, tips and resources, delivered each day.