Panama Boosts Yahoo’s Outlook?

Dec 6, 2006 at 8:14am ET by Barry Schwartz

Red Herring writes in Yahoo Scores With Panama—So Far that Yahoo’s new “Panama” ad system has one analyst positive on the company after “receiving a thumbs-up from advertisers” on the release:

Bear Stearns analyst Robert Peck wrote on Tuesday that advertisers attending a search engine conference this week said Yahoo’s Panama ad network, which launched in the fall, is so far operating smoothly. “Several comparisons were made to Google AdWords, and MSN adCenter, and Panama appeared to compare favorably with both online ad platforms,

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

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ONE COMMENT ON Panama Boosts Yahoo’s Outlook?

Blackbeard, December 6th, 2006 at 5:24 pm ET:

I’ve been using this last week and I really like it a lot. It’s a much smaller headache to use and most importantly for Yahoo, it makes it easier for me to spend my money with them, so it should boost their outlook. If anything Panama couldn’t make it any harder to spend money with Yahoo could it?

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