Panama Boosts Yahoo’s Outlook?

Red Herring writes in Yahoo Scores With Panama—So Far that Yahoo’s new “Panama” ad system has one analyst positive on the company after “receiving a thumbs-up from advertisers” on the release: Bear Stearns analyst Robert Peck wrote on Tuesday that advertisers attending a search engine conference this week said Yahoo’s Panama ad network, which launched […]

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Red Herring writes in Yahoo Scores With Panama—So Far that Yahoo’s new “Panama” ad system has one analyst positive on the company after “receiving a thumbs-up from advertisers” on the release:

Bear Stearns analyst Robert Peck wrote on Tuesday that advertisers attending a search engine conference this week said Yahoo’s Panama ad network, which launched in the fall, is so far operating smoothly. “Several comparisons were made to Google AdWords, and MSN adCenter, and Panama appeared to compare favorably with both online ad platforms,


About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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