• http://www.MasterLink.com kadams

    great article. i used to work at idearc media. when pay-for-call first appeared at superpages.com i became on its biggest advocates. after awhile i fell out of love for the product since there was no way to display a url in the ad. while the roi was great, there was consistently not enough traffic. the ad essentially only appealed to users that were willing to just pick up the phone.

    in short, it is worth a try, but i can’t see it replacing other forms of online ads.