Pay Per Post Reviews Acceptable By Some Search Engines

Search Engines Say OK to Pay-per-Post Services from Rand Fishkin at SEOmoz has him reporting from SES Chicago that search engines seemed largely unconcerned over pay-per-post programs, in terms of them being cover for paid links.

Specifically, Tim Converse from Yahoo starts off saying that “there would be no discount of link value for paid blog material.” The rest of the search engines, including Google, represented by Adam Lasnik nodded their heads, according to Rand. Now, this was not just shocking to Rand, I was shocked by the response after Rand told me this on Thursday.

Matt Cutts of Google tries to clear things up by commenting at SEOMoz saying;

Just to chime in and expand on Adam’s comment: Google wants to do a good job of detecting paid links. Paid links that affect search engines (whether paid text links or a paid review) can cause a site to lose trust in Google.

Now that is more like a Google response. So what to do as an SEO now? Tough one, no?