• davidquaid

    Google is doing great things with Panda and Penguin – and the fact that so many bad SEO’s are complaining means it’s working! But they haven’t gone far enough, there are so many spammers out there that need Google to further tighten their anti-spam algorithms.

  • Dani Alcalá

    ok, here’s one terrible result in google.es when searching for: poemas cortos (wich means short poems in spanish). The 2 first results are spam. Poemascortos.org has only ads above the fold, thin content and keyword stuffing. Poemascortos.info is a bit the same, and quite a copy of poemascortos.org. I asume google thinks that when people searches for “poemas cortos” thinks that they search for these webs, because of the domain name, but this is not true, because people are lookink for poems and not for these webs. As you can guess, this search is a very popular one in spanish, not just a marginal search, so it is a very dissapointing SERP

  • http://twitter.com/johnjmcdonald John McDonald

    That sums up the main problem I’m seeing as well:  a whole lot of thin sites with keyword matching domains are suddenly dominating the search results.  This has always been a bit of a flaw in Google’s algorithm, but Penguin has destroyed a lot of more developed domains and brought these scrap pages to the top.

  • http://www.fashionox.com/ fashionox

    Great post again Vanessa, I have read a few of your post now I must say you always deliver…great references…I must say what I have seen must about this new penguin update is that title tag plays a major part….my site was rankings for a few competitive keywords…womens fashion online…my meta tag was something like fashion online, fashion dresses by fashionox, we ranked 12 in Google si I thought I could do better if I put womens in my title tag. We dropped serval pages something like 80 in serp :( I have changed title tag back but have yet to regain ranking. 

  • http://www.gg2.net/ Garavi Gujarat

    Well post vanessa. Google is doing right thing with panda and penguin. it will be punished the SEO companies which are doing spamming work for their websites to get ranking #1 in Google.

  • newyorker_1

    I am suspecting more and more that relevancy and quality are 2 completely different terms for Google. We never got definition of high quality site. What is it? To me, high quality site must be highly relevant to search result, and in a minute I can give you 10 search terms where highly irrelevant sites are in top 10. If they are in top 10 then they must be high quality. Definition please?

  • http://www.ninebyblue.com Vanessa Fox

    Relevant and high quality are in fact two different things to Google. Quality is evaluated as an independent factor and relevance is specific to the query. Google provided a checklist of how it evaluates quality here:
    http://googlewebmastercentral.blogspot.fr/2011/05/more-guidance-on-building-high-quality.html

    Part of the point of my article was that lots of queries do in fact have irrelevant results; that’s part of why the algorithms are constantly changing — in order to keep improving those cases. As I mentioned, you can list queries that return bad results in the comments. Amit would like to add them to his list.

  • SargentManuela

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  • Durant Imboden

    I wonder how personalization influences Google’s perception of “search quality” for a given user or in a given type of situation?

    Let’s say that Joe User is looking for advice on Venice, Italy airport transportation. At one end of the spectrum, he’ll find a site with a collection of articles about airport boats, buses, etc. with plenty of nitty-gritty information (right down to “how to get from the arrivals terminal to the boat pier” with photos and a satellite map). Or, if he doesn’t like to read and just wants a Cliff’s Notes version, he can find a page on another site that merely lists the transportation options in a series of bullet points. 

    In other words, the question of which site is higher in quality will depend largely on Joe User’s tastes. It could also be influenced by where Joe is when he’s performing the query, and on what type of device he’s using. (If he’s researching a trip at home with a laptop, he may be inclined to read everything he can find; if he’s standing in the airport arrivals hall with a low-resolution phone, he may prefer a stripped-down page on a mobile site.)

    Does Google personalization take such factors into account? Not just for Joe User specifically, but also in a more general way (e.g., “people who clearly enjoy in-depth information will prefer this type of site,” or “people with phones may prefer this type of page, while people with desktop computers may prefer this type of page”)?

  • SalinasMorris

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  • http://twitter.com/AgentsOfValue AgentsOfValue

    Five years ago, I was having a hard time researching for contents. When I typed a keyword in search bar, almost all results were not worth-reading. But with the inception of Panda and now Penguin, I notice I’m saving a lot of time finding for a relevant and spammy-free content.

    It doesn’t matter if these algorithm updates are imperfect. Google will not stop looking for improvements though. Whatever others are saying, it can’t be denied Panda and Penguin makes this internet marketing a fair playground for everyone.

  • http://profile.yahoo.com/3SCYRMTMNRMRFIGZKXJ7CPEYJY Phoebe

    my roomate’s step-aunt makes $81 hourly on the computer. She has been without a job for 9 months but last month her pay check was $16508 just working on the computer for a few hours. Read more on this site CashLazy.c&#111m

  • http://profile.yahoo.com/R27756GFY2ATLHDYKHAXYK743Y Robyn

    my neighbor’s mother-in-law makes $74 every hour on the computer. She has been without a job for 5 months but last month her paycheck was $18217 just working on the computer for a few hours. Read more on this site CashLazy.c&#111m

  • ChristopherSkyi

    This hits the nail on the head:

    “At the end of the day, he said, site owners need to take a hard look at what value their sites are providing. What is the additional value the visitor gets from that site beyond just a skeleton answer? Ultimately, it’s those sites that provide that something extra that Google wants to showcase on the first page of search results.”

    Now, can Google really detect ‘that something extra?’ Probably not, but website owners will do well to work over the horizon where Google (& Bing) are intending to go and resist current real, but short sighted, opportunities to still game the search engines. Moreover, real reform will come to the SEO industry when Google (and the other SE’s) stop rewarding bad behavior.  Panda and Penguin are the first serious steps I’ve seen by Google to tackle spam in their index head on.

  • NguyenMarquita84

    my roomate’s ex-wife brought home $19224 the previous month. she is making income on the internet and moved in a $491500 condo. All she did was get lucky and try the instructions laid out on this web page===>> ⇛⇛⇛⇛► http://hiringfreelancers.blogspot.com

  • http://twitter.com/SingFreePress Singapore Free Press

    Yeah! I have also encountered with my client’s site (http://jrcredit.com.sg/) that I am doing an SEO right now. This site is about loan and it was really badly affected by the updates. Kindly check the site if it is good. Thanks

  • http://twitter.com/Ydraw Yinc

    I think the Last sentence pretty much sums it up and gives us something to go after  “Ultimately, it’s those sites that provide that something extra that Google wants to showcase on the first page of search results.”  This week I will try and give my site a little extra  http://www.ydraw.com

  • CADRAN LLC

    here is a good one about an site with zero content, a similar name to official site and just a forward to that site
    search: spybubble
    second result: spybubble.net

  • http://deuci.com/ Jeffrey Lin

    as Wil Reynolds’ presentation at SEOmoz Meetup drove home, it’s more and more about “real world *stuff*” rather than program your way to the top. sure, consumers are more tech savvy, but large part because Apple makes OS and UI’s that a baby, a great grandma, and anyone in between can use.  Search has to match that “human” aspect…

  • http://profile.yahoo.com/PFDODI2UWICAF7A6JNQIMICYXI Rob Lance

    What to see a bad query?  Type bad credit loan.  One of the top 10 results is a questionpro survey page that immediately redirects to more spam.  This page also ranks for bad credit personal loan, personal loans for bad credit, and many more.  This is just one example of horrible, dangerous results for consumers.

  • Durant Imboden

    “What is the additional value the visitor gets from that site beyond just a skeleton answer?”

    I wonder if having too much information on a topic could be a negative from a Panda/Penguin point of view. Lately, we’ve been seeing a greater increase in Google referrals on our weakest topics than on our strongest, and some of our rankings for topics where we’re clearly “best of breed” are weaker than than they were before Panda was rolled out in February and April of 2011.

    There may be a fine line between “comprehensive resource” and “content farm,” and if there is, Google may be having trouble figuring out where that line lies.