Personalized AdWords: Google Ads You See Influenced By Previous Searches

Personalized Google ads from Wiep illustrates how Google is personalizing ads for people based on their previous search query.

For example, you can do a search for weather forecast, then conduct a new search on holiday in spain, and then do another search on weather forecast and you should then see ads for weather reports in Spain.

This type of personalization first started to be noticed back in April, as discussed in a WebmasterWorld. But that thread lacked actual examples, which the Wiep post provides, as does Ben Murphy in a separate post.

What’s Google doing to make this happen? Google sent this:

What you’re seeing is that we look at the user’s previous query and see how well it intersects with the current query. If it’s significant, we’ll use it to help targeting on the current query. We simply look at what’s in the referring URL (every time you load a web page, the HTTP header includes your previous URL as the “referrer”).

For more, there’s also discussion going on at our Sphinn social news site: Personalized Google Ads: Previous Searches Influence Ads You See.

Related Topics: Channel: SEM | Google: AdWords


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • Prolific Programmer

    I wrote up a critique of the Facebook advertising algorithm. It would appear that someone’s influential has read it as it the piece above appears to be very similar.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide