Pew: Cellphones More Important To Users Than Internet, TV, Email

Anyone who doubts how important mobile phones are and will become as a platform and marketing medium needs only to look at the latest Pew Internet & American Life report. Cellphones are now more important to US adults than the internet, television, landline phones, and email. In addition, an increasing number of consumers are using their mobile phones for things other than voice communications, including accessing mobile internet content.

Pew conducted a telephone survey of 2,054 US adults in December, 2007 (500 were reached on their cellphones) and found the following:

hard to give up

Activities

Pew segments the data by race, age, and, in some cases, income. Among younger uses, as one might expect, the trends become even more pronounced:

18-29 year olds: Ever done (%) Typical day (%)

Send or receive text messages 85 60 Take a picture 82 31 Play a game 47 16 Send or receive email 28 10 Access the internet 31 14 Record a video 34 6 Play music 38 16 Send or receive instant messages 26 9 Get a map or directions to another location 18 6 Watch video 19 6

Just a day earlier, comScore reported that the number of users who access the Internet through mobile broadband connections (predominantly using a PC) had grown by 154 percent in a year. Currently, roughly 1 percent of the US online population uses mobile broadband to get online but those numbers should increase dramatically as the mobile infrastructure continues to develop — and more people use 3G mobile networks on their cellphones for internet access.

Related Topics: Channel: Mobile | Search Engines: Mobile Search Engines | Stats: General

Sponsored


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide