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Your playbook for click-to-call paid search is here
Search has gone mobile. And thanks to smartphones and click-to-call, consumers are responding to paid search ads by calling businesses.
Consumers now click on “Call” buttons from search ads and landing pages by the billions. To stay competitive, marketers must change their desktop-centric thinking and adopt new mobile-first ad, bidding, and attribution strategies for call conversions. Use this new playbook from DialogTech to get started. Learn proven strategies to drive calls and revenue from paid search, including:
- how to take advantage of AdWords and Bing ad formats for click-to-call.
- targeting and bidding options to drive call conversions.
- the key data around phone calls you must capture to prove and optimize performance.
- ways marketers are controlling the in-call experience to convert more callers to sales.
Visit Digital Marketing Depot to download “The Click-to-Call Playbook for Paid Search.”