Porn studio wants Google, Yahoo to protect kids from adult video from the AFP reports Steven Hirsch, the co-founder of Vivid Entertainment, a pornography company, wants Google and Yahoo to do more in protecting children from accessing pornographic content.

Steven Hirsch said:

None of the search engines and portals, but particularly Yahoo and Google, has taken any significant steps in this direction.

This is not about First Amendment rights, it is about protecting children.

Hirsch will be addressing Yale’s School of Management on February 16, during the Ivy League university’s “Sex Week,” to discuss this matter.

To be fair, Google, Yahoo, and other search engines have fairly sophisticated “safe search” filters for both normal web search and image search on other media. It appears that Mr. Hirsch wants Google & Yahoo to take it a step further by requiring age verification to click through to pornographic content. We should know more about Hirsch’s proposal this weekend.

Related Topics: Google: Legal | Legal: Censorship | Legal: General | Yahoo: Legal

About The Author: Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here. See more articles by Barry Schwartz