• Stuart Blessman

    Almost wish Google would buy Bing so I can use the Bing UI in Webmaster Tools instead of Google’s…

  • David H. McGuire

    Baidu would buy it in a heart beat

  • http://raventools.com Jon Henshaw

    I think Bing being independent from Microsoft would actually help its (Bing’s) brand. And in the right hands, may even thrive.

  • gregsterling

    It’s a good thought and certainly a possibility. What about Alibaba?

  • gregsterling

    Agree in principle; however only a bigger entity would be capable of buying it. I suppose private equity could buy it.

  • http://federicoeinhorn.com/ Fede Einhorn

    I vouch for yandex.

  • Rock Hillbilly (*Patriot*)

    Flush with IPO cash, Bing is purchased by Twitter, forming a new search entity that serves out 140 character results… Called Bitter. :)

  • http://www.bauser.com/ Michael Bauser

    If Microsoft sells Bing, the 4 hours I spent becoming Bing Ads accredited will be wasted!

  • Austin2222

    If Microsoft sells Bing, please let it be bought by any company except facebook.

  • http://www.seo-theory.com/ Michael Martinez

    Facebook has no reason to compete head-to-head with Google. Their Graph Search is absolutely awful and would not be improved by absorbing Bing. But since we’re playing “What if”, I don’t see Facebook leaving Bing in the general Web search space.

    Bing only has to become profitable as an advertising service — like Google. It doesn’t have to take over the advertising market share that Google enjoys. Whether Microsoft hangs on to Bing or sells it to someone who understands that it’s all about advertising (and not search) doesn’t really matter.

    Google’s major search competitors at this point are Baidu, Bing, and Yandex. If Bing is converted to something new then Baidu and Yandex would have an opportunity to step in and compete with Google for advertising.

    Again — this really has nothing to do with Web search. It’s all about monetizing search results with advertising. Microsoft can tie any search engine into its products.

    But following the Paul Allen angle, the company would be making a huge gamble that its legacy business could somehow evolve enough to maintain relevancy in a marketplace dominated by new technologies. Any major investor who believes that is a winning strategy will deserve to lose value in their Microsoft stock if they persuade the company to follow that route.

  • Nicky Santoro

    Elop would try and maximize sales and usage of Office across devices and
    platforms, in a way that is similar to what he has tried to do with
    Nokia’s mapping platform Here.

    Yah we all know how well that ended up. How could the people at MSFT even consider someone who states that this is his mission to improve revenue at the company?

    The way to increase revenue is to undue everything Steve B. did. Microsoft needs to focus on it’s core and get back to basics.

    At the moment they are all over the place and they need do not have any direction allowing the competition to overtake them in every segment of the market.

  • Damien

    The multiple postscripts gave this story a tennis match feel. It could also be a consortia with search interests who’d be beneficial to competition as Bing owners. Who could they be?

    My best guess would be a smaller search incumbent, with supporting inputs from key Directory and Mobile network providers.

    Making search an integrated experience will be fundamental to success. Google are often criticised for the close synergy and promotion of their productset, but it’s an important part of why they’re successful.

  • David H. McGuire

    Alibaba is owned by Yahoo so not sure if that’s currently possible as Yahoo are thinking of selling them off. It’s very interesting though.

  • Michael

    What about Apple? Maps, Apps,… why not Search?

  • James

    I bet the NSA would be interested in purchasing Bing.