• http://www.newspapergirl.com Janet Thaeler

    Jim,
    My favorite tip is to ask your fans how they liked your contest and to ask them for ideas for future contests. For some reason it’s scary to ask – I guess its because brands see that as their job. But when I have asked for suggestions people are glad to help and they feel more a part of things.

    I announced how we were opening a new store in another country, then asked how do you think we should promote it? We got lots of valuable insight.

    I’m surprised you didn’t name any 3rd party solutions (like Wildfire) or link to another post about that topic. Every one has some challenges for me as we try to brand and customize the contest with the tools available (and keeping within budget).

    Thanks for a great article.

    -Janet