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Search Engine Land is your source for PPC news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
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7 ways to elevate your responsive search ads
From maximizing ad space to utilizing features like ad pinning and ad experiments, learn how to optimize your RSAs for better results.
How to set and manage PPC expectations for teams and stakeholders
Avoid client-agency misalignment by following best practices on setting clear PPC expectations upfront and managing communications.
Meta could launch Threads ads this year
Brands and marketers might be able to buy ads on the text-based platform Threads sooner than expected.
Tracking in 2024: Where we are and how to prep
Learn the technical and marketing implications of the end of third-party cookies, and a four-part plan to get ready for the shift.
YouTube escalates war on ad blockers
YouTube users who use ad blockers to avoid advertising on the platform will now see alerts or experience buffering issues.
Google AdSense launches new Ad Intents format for Auto ads
Publishers have a new option for Auto ads to appear on their website, in the form of links and anchors.
Upgrade your paid search strategy with Connected TV
Learn how CTV compliments a search strategy and allows search marketers to reach, retarget, and convert high-intent audiences.
Google: Ad Strength not used in Ad Rank
Ads with poor Ad Strength could still perform well. But that doesn't mean Ad Strength is not important, according to Google.
Google Demand Gen advertisers get generative image tools
Advertisers can generate original campaign assets in just a few clicks while maintaining full control over what images are used.
TikTok testing virtual influencers for video ads
AI-powered virtual influencers will be able to compete with real human influencers for profitable advertising deals on TikTok.
Chase launches first bank-led media network
The new Chase Media Solutions boasts 80 million financial customers for brands to send special offers to.
The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
How advertisers can capitalize on vertical video
Explore the rise of vertical video ads on TikTok, Instagram and Shorts and how AI and content variation can drive optimal campaign results.
TikTok launches enhanced ad placement controls
Category Exclusion and Vertical Sensitivity controls have been rolled out to give brands more say over where their ads appear.
Google testing People Also Consider label on branded search ads
Advertisers are concerned that Google is planning to force brands into entering competitor ad auctions.
The Performance Max playbook: Best practices and emerging tactics for 2024
Strategies for running Performance Max campaigns in 2024, covering campaign structure, creative, budgeting and conversion tracking.
Advanced Google Ads tracking for local service companies
Effectively measure the marketing impact of your Google Ads campaigns for local service clients with these enhanced tracking methods.
Meta advertisers claim sales are down and costs are up due to glitchy automated system
Advertisers claim that ongoing issues with Meta's algorithm are significantly impacting campaign performance across its platforms.
Google updates Merchant Center product data specifications
The changes for 2024 have been designed to boost the quality of product information in both paid and organic Shopping listings.
B2B audience targeting: Meta Ads as an alternative to LinkedIn
Reach your ideal B2B customers on Meta Ads for a fraction of the cost of LinkedIn with these ad creative and audience targeting strategies.
How to maximize your local business’ Google Maps presence
Practical tips for optimizing your Google Maps presence to boost local visibility and drive more in-store customers.
Ads served on retailers’ websites ‘twice as likely’ to influence U.S. shoppers
New research claims a quarter of American shoppers are persuaded to purchase products after seeing them advertised on retailers' websites.
4 YouTube Shopping updates, including Collections and Affiliate Hub
The platform is introducing new features and capabilities to offer creators fresh ways to enhance conversions and efficiency.
Google and world’s largest ad group announce landmark AI collaboration
The groundbreaking partnership implies Google's robots could begin creating ads for world-leading brands like Coca-Cola.
LinkedIn’s most effective posting strategies unveiled by new study
Researchers have identified the type of content that generates the most engagement, shares and impressions.
7 ways to use generative AI in PPC
Practical tips for incorporating generative AI into PPC copywriting, keyword research, account structure building and audience analysis.
How to implement a full-funnel PPC marketing strategy
Master keyword research, ad creation and landing page optimization for your awareness, consideration and conversion-focused PPC campaigns.
Google’s potential HubSpot deal likely to spark fresh antitrust scrutiny
Both Google and HubSpot may find themselves defending the proposed deal against antitrust watchdogs in court, should it proceed.
Google explains why Ad Strength is ‘so important’ as it addresses industry concerns
Here's the role Ad Strength should really play when it comes to building your Google Ads campaigns.
LinkedIn introduces CTV ads for B2B campaigns
LinkedIn CTV Ads allows B2B marketers to scale campaigns with partners, including Paramount, Roku and Samsung Ads.
Google ‘considering Hubspot acquisition’
The search engine is reportedly in discussions with Morgan Stanley regarding a potential offer, but no offer has yet been made.
Google AI overviews launch in UK
Google is also reportedly considering making some of its AI-powered search features only available to subscribers.
Google to start issuing Display & Video 360 linking recommendations
When Google identifies an unlinked DV360 advertiser, it will recommend linking it to Google Analytics.
PPC Survey: AI a top priority but causing concern, trust in Google Ads down
A new survey gives us a detailed look at what PPC experts are most worried about and how they feel about different platforms and features.
Facebook launches enhanced full-screen video player with key upgrades
The platform's updated video player, which draws comparisons to TikTok, will initially be released exclusively in the U.S. and Canada.
Reminder – Google is turning off all Universal Analytics services and APIs
Google is urging those who have not yet fully migrated to Google Analytics 4 to do so as soon as possible to prevent potential data loss.
Instagram explains why your content isn’t reaching your followers
The platform insists its algorithms are not to blame if you have noticed a steep decline in reach recently.
Negative keywords in paid search: 6 strategies for effective implementation
Learn hands-off vs. aggressive approaches, platform variations and best practices to improve ad relevance with negative keywords.
Microsoft is upgrading native campaigns to enhanced CPC
The transition from manual bidding to enhanced CPC on the Microsoft Advertising Platform will start on April 30.
YouTube unveils 3 new updates, including live stream reaction analytics
The platform hopes the changes will provide creators with deeper insights into their audience so they can optimize content more effectively.