Our newest Search Engine Land column, PPC Academy, launches today. PPC Academy is a comprehensive, one-year search advertising course from beginning to end. Starting with the basics, PPC Academy progressively explores all of the varied facets of paid search, and the tactics needed to succeed and become an advanced paid search marketer. PPC Academy appears weekly at Search Engine Land.
PPC Adademy is written by Josh Dreller, Vice President of Media Technology for Fuor Digital, an agency concentrated in the research, planning, buying and stewardship of digital media marketing campaigns. Josh can be reached at email@example.com.
In today’s debut article, Josh introduces the column and maps out what you can expect to find during the next year. Read on for Josh’s overview in Welcome To PPC Academy, A One-Year Paid Search Course.