PPC Managers: Download Latest Bing Ads Editor To Keep Google Import Function

Microsoft wants to get the word out to Bing Ads Editor users be sure to update to the latest version of Big Ads Editor. As of today, users with versions Bing Ads Editor older than 10.2 will not be able to use the Google AdWords Import function.

Today, Google retired an underlying API that powers the AdWords import capability. Users trying to import AdWords campaigns into a Bing Ads Editor version older than 10.2 will see this error as soon as the download process begins: “Bing Ads Editor encountered an error while importing from AdWords.  Please try the import again.”

Google AdWords Import error for Windows XP users in older Bing Ads EditorNote the error will only occur in Editor versions below 10.2. Fortunately, the fix is as easy as downloading the latest version.

To find out which version you’ve got, click on About under the Help menu in Editor. To upgrade, click Check for Updates under the Help menu in Editor or download it here.

How To Check Bing Ads Editor Version

Read more about the feature updates in the newest Bing Ads Editor version.

Related Topics: Channel: SEM | Microsoft | Microsoft: Bing Ads | SEM Tools: PPC

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About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

Connect with the author via: Email | Twitter



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