PPCall Provider Ingenio Bought By AT&T

AT&T has announced that it acquired pay-per-call (PPCall) vendor and ad network Ingenio for an undisclosed amount. The press release suggests that the company was acquired primarily as a technology platform and perhaps secondarily for its distribution network. That network includes AOL, Microsoft (mobile), Jingle Networks (1-800-Free411), Medio Systems and JumpTap (mobile), Switchboard and go2 (mobile), among a few other sites. Ingenio was founded in 1999 and had revenues in 2006 of approximately $85 million, primarily from its legacy online advice business.

Related Topics: Channel: SEM | Search Ads: Pay Per Call

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About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

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