Andrew Goodman

Member since: 06-28-08
Recent Posts
Search Engine Marketing & Economic Recovery: Don't Get Caught Flat-Footed In 2010Attribution Wars: A Plea For Small-e Enlightenment (Part 2)Attribution Wars: In Defense Of The Last Click (Part I)Seven Compelling Reasons That Now Is The Time To Ramp Up Paid SearchGoogle's Bid Simulator Tool: So Transparent, It's Deflationary?Geekynomics? Finding The Hidden Government Within Google’s Magic Money MachineThe Long Tail of Paid Search Account EffortPaid Search Ad Testing: Manage To ROI Or CTR?PPC-Man Drowning... Too... Many... Keywords...Getting Core Paid Search Analytics Right (Part 1)Paid Search Automation: Choosing A VendorBid Management Automation: Three More Inconvenient TruthsBid Management Automation: Fraught with Questionable AssumptionsAdWords Landing Page Quality RefresherWall Street Meltdown and the 2009 Digital Marketing Outlook (Part 2)OK, We Admit It: Paid Search Works Best for High Intent ProspectsWall Street Meltdown: 11 Ways It Affects Digital MarketersWhither DART Search?Google Ad Planner: Another Disruptive Technology From Mountain ViewRevisiting Content-Phobia In Paid SearchInstant (Bad) Karma's Gonna Get Ya: AdWords Account Quality At StartupMake Your Ads Better: Three Powerful TechniquesSpy On Competitors, But Don't Copy Their MistakesKeyword Intent: Tidy Campaigns Avoid the 'Dump and Chase'Danny Sullivan Tackles Search 3.0 And 4.0 In SMX West KeynoteRecent Comments
Time To Rally For An Advertiser’s Bill of RightsFair enough, especially around account transparency and telling the truth. You're right -- it will resonate most with the folks who need to hear it th
Five Signs Your Paid Search Manager Is An ImposterYou can look up the spelling of "impostor" and you'll find both spellings. FWIW, since I saw a draft of the article, I understand an editor here chang
PPC Mad Scientists Prove Google Right… And WrongOn one hand, the broad studies of ad position conversion rates -- from Google/Varian, RKG, and Marin, for example -- are useful in that they aggregate
Bartz: “Google Is 90% Search, That’s A Fact” – Except It’s NotHey btabke,
Speaking for myself only, I was not carrying any water for any hibernating bears. Just trying to run through some numbers.
Parse-the
Bartz: “Google Is 90% Search, That’s A Fact” – Except It’s NotGoogle doesn't break out "revenues from search," in so many words. But we can definitely guess intelligently from the breakouts provided in quarterly
Pitfalls Of A/B Ad Testing, Part 3Interesting debate.
Pollution aside, it's possible to assess the principles somewhat in isolation, without match types overly entering into the equ
He Calls Google A Vampire, But Mark Cuban’s Mahalo Is Doing The SuckingBest title on an article I've seen in some time. :)
The Myth Of Great Search Engine ResultsDanny, don't you think you've chosen an example with a high degree of difficulty?
(1) it's three common words, that have many synonyms -- search, t
Attribution Wars: In Defense Of The Last Click (Part I)Michael_B,
That's contrary to what Wister's data seem to show.
They don't call them attribution wars for nothing :)
And I emphasize that mor
Google Mass Bans & Warns AdWords Advertisers, But Why?I don't see what is unclear about Google's response. It's been part of the AdWords world since Dec. 2005. Aggressive approaches to so-called website q
Links Vs. Web References As Relevance SignalsJust riffing here, but it's maybe worth going back to the whole concept of peer citation - from which this experimental web-based version (HITS, PageR
Under Pressure To Adopt A Bid Management Solution? Just Say No.After reading Frank Watson's reaction to this one, I'm struggling to summarize my main complaint with this article, other than the fact that it rehash
Elephants In The Link Building Living RoomHi Eric,
Nice!
On the curated content concept...
Remember "Seidman's Online Insider"? It was a little bit like what you describe, but of cour
SEO “Best Practices” Are BunkWow! A surprising number of comments must mean a great inaugural article opening up some good areas for debate.
In an overall sense of sentiment, i
Boost Quality Scores With These Simple TipsI agree with most of it. But according to Google, QS is normalized for match type. I am personally a big fan of phrase match - in fact I insist on it
Google’s Bid Simulator Tool: So Transparent, It’s Deflationary?Well said Craig,
"Eligibility for additional auctions" throws an added layer of complexity into the mix that isn't particularly intuitive if we thi
Revisionist History: Bartz Claims Yahoo Was Never A Search EngineDanny, that is some sharp thinking.
It's kind of stunning to be reminded that Yahoo really felt that old Directory was so "primary". But that's fro
Land Grab: Google Expands Real Estate ListingsCertainly, their competitors such as Zillow (and in Canada, ZooCasa) had intended to be enormously disruptive as well so it's not only Google that is
PPC-Man Drowning… Too… Many… Keywords…It's a bit of a complex argument, but I'm saying that it does actually cost you. But as you saw from the piece, it was more a question of having a spi
Google, Give Me My $30,000 Back!$30,000? No problem. There was revenue coming in against that, right? No!?
How To Overhype Your Search EngineHi Danny,
I'll agree with a couple of premises:
(1) Blekko looks interesting (and as always good mouthfeel) - can't wait to see the latest devel
Privacy Critics Don’t Give Google Enough ‘Latitude’Again, we're talking about edge cases here, not the sophisticated user. Edge cases that derive from predators' superior tenacity in stalking, for exam
Privacy Critics Don’t Give Google Enough ‘Latitude’I beg to differ. Listen carefully to what seasoned privacy advocates are saying. Sometimes breaches fall outside of the neat box of what the individua
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