Andrew Goodman

Member since: 06-28-08

Recent Posts

Attribution Wars: A Plea For Small-e Enlightenment (Part 2)
Attribution Wars: In Defense Of The Last Click (Part I)
Seven Compelling Reasons That Now Is The Time To Ramp Up Paid Search
Google's Bid Simulator Tool: So Transparent, It's Deflationary?
Geekynomics? Finding The Hidden Government Within Google’s Magic Money Machine
The Long Tail of Paid Search Account Effort
Paid Search Ad Testing: Manage To ROI Or CTR?
PPC-Man Drowning... Too... Many... Keywords...
Getting Core Paid Search Analytics Right (Part 1)
Paid Search Automation: Choosing A Vendor
Bid Management Automation: Three More Inconvenient Truths
Bid Management Automation: Fraught with Questionable Assumptions
AdWords Landing Page Quality Refresher
Wall Street Meltdown and the 2009 Digital Marketing Outlook (Part 2)
OK, We Admit It: Paid Search Works Best for High Intent Prospects
Wall Street Meltdown: 11 Ways It Affects Digital Marketers
Whither DART Search?
Google Ad Planner: Another Disruptive Technology From Mountain View
Revisiting Content-Phobia In Paid Search
Instant (Bad) Karma's Gonna Get Ya: AdWords Account Quality At Startup
Make Your Ads Better: Three Powerful Techniques
Spy On Competitors, But Don't Copy Their Mistakes
Keyword Intent: Tidy Campaigns Avoid the 'Dump and Chase'
Danny Sullivan Tackles Search 3.0 And 4.0 In SMX West Keynote
What, Exactly, Are Google AdSense "Other" Relevancy Factors?

Recent Comments

The Myth Of Great Search Engine Results
Danny, don't you think you've chosen an example with a high degree of difficulty? (1) it's three common words, that have many synonyms -- search, t
Attribution Wars: In Defense Of The Last Click (Part I)
Michael_B, That's contrary to what Wister's data seem to show. They don't call them attribution wars for nothing :) And I emphasize that mor
Google Mass Bans & Warns AdWords Advertisers, But Why?
I don't see what is unclear about Google's response. It's been part of the AdWords world since Dec. 2005. Aggressive approaches to so-called website q
Links Vs. Web References As Relevance Signals
Just riffing here, but it's maybe worth going back to the whole concept of peer citation - from which this experimental web-based version (HITS, PageR
Under Pressure To Adopt A Bid Management Solution? Just Say No.
After reading Frank Watson's reaction to this one, I'm struggling to summarize my main complaint with this article, other than the fact that it rehash
Elephants In The Link Building Living Room
Hi Eric, Nice! On the curated content concept... Remember "Seidman's Online Insider"? It was a little bit like what you describe, but of cour
SEO “Best Practices” Are Bunk
Wow! A surprising number of comments must mean a great inaugural article opening up some good areas for debate. In an overall sense of sentiment, i
Boost Quality Scores With These Simple Tips
I agree with most of it. But according to Google, QS is normalized for match type. I am personally a big fan of phrase match - in fact I insist on it
Google’s Bid Simulator Tool: So Transparent, It’s Deflationary?
Well said Craig, "Eligibility for additional auctions" throws an added layer of complexity into the mix that isn't particularly intuitive if we thi
Revisionist History: Bartz Claims Yahoo Was Never A Search Engine
Danny, that is some sharp thinking. It's kind of stunning to be reminded that Yahoo really felt that old Directory was so "primary". But that's fro
Land Grab: Google Expands Real Estate Listings
Certainly, their competitors such as Zillow (and in Canada, ZooCasa) had intended to be enormously disruptive as well so it's not only Google that is
PPC-Man Drowning… Too… Many… Keywords…
It's a bit of a complex argument, but I'm saying that it does actually cost you. But as you saw from the piece, it was more a question of having a spi
Google, Give Me My $30,000 Back!
$30,000? No problem. There was revenue coming in against that, right? No!?
How To Overhype Your Search Engine
Hi Danny, I'll agree with a couple of premises: (1) Blekko looks interesting (and as always good mouthfeel) - can't wait to see the latest devel
Privacy Critics Don’t Give Google Enough ‘Latitude’
Again, we're talking about edge cases here, not the sophisticated user. Edge cases that derive from predators' superior tenacity in stalking, for exam
Privacy Critics Don’t Give Google Enough ‘Latitude’
I beg to differ. Listen carefully to what seasoned privacy advocates are saying. Sometimes breaches fall outside of the neat box of what the individua
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