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Andrew Goodman

Member since: 06-28-08

Recent Comments

Time To Rally For An Advertiser’s Bill of Rights

Fair enough, especially around account transparency and telling the truth. You're right -- it will resonate most with the folks who need to hear it th

Five Signs Your Paid Search Manager Is An Imposter

You can look up the spelling of "impostor" and you'll find both spellings. FWIW, since I saw a draft of the article, I understand an editor here chang

PPC Mad Scientists Prove Google Right… And Wrong

On one hand, the broad studies of ad position conversion rates -- from Google/Varian, RKG, and Marin, for example -- are useful in that they aggregate

Bartz: “Google Is 90% Search, That’s A Fact” – Except It’s Not

Hey btabke, Speaking for myself only, I was not carrying any water for any hibernating bears. Just trying to run through some numbers. Parse-the

Bartz: “Google Is 90% Search, That’s A Fact” – Except It’s Not

Google doesn't break out "revenues from search," in so many words. But we can definitely guess intelligently from the breakouts provided in quarterly

Pitfalls Of A/B Ad Testing, Part 3

Interesting debate. Pollution aside, it's possible to assess the principles somewhat in isolation, without match types overly entering into the equ

He Calls Google A Vampire, But Mark Cuban’s Mahalo Is Doing The Sucking

Best title on an article I've seen in some time. :)

The Myth Of Great Search Engine Results

Danny, don't you think you've chosen an example with a high degree of difficulty? (1) it's three common words, that have many synonyms -- search, t

Attribution Wars: In Defense Of The Last Click (Part I)

Michael_B, That's contrary to what Wister's data seem to show. They don't call them attribution wars for nothing :) And I emphasize that mor

Google Mass Bans & Warns AdWords Advertisers, But Why?

I don't see what is unclear about Google's response. It's been part of the AdWords world since Dec. 2005. Aggressive approaches to so-called website q

Links Vs. Web References As Relevance Signals

Just riffing here, but it's maybe worth going back to the whole concept of peer citation - from which this experimental web-based version (HITS, PageR

Under Pressure To Adopt A Bid Management Solution? Just Say No.

After reading Frank Watson's reaction to this one, I'm struggling to summarize my main complaint with this article, other than the fact that it rehash

Elephants In The Link Building Living Room

Hi Eric, Nice! On the curated content concept... Remember "Seidman's Online Insider"? It was a little bit like what you describe, but of cour

SEO “Best Practices” Are Bunk

Wow! A surprising number of comments must mean a great inaugural article opening up some good areas for debate. In an overall sense of sentiment, i

Boost Quality Scores With These Simple Tips

I agree with most of it. But according to Google, QS is normalized for match type. I am personally a big fan of phrase match - in fact I insist on it

Google’s Bid Simulator Tool: So Transparent, It’s Deflationary?

Well said Craig, "Eligibility for additional auctions" throws an added layer of complexity into the mix that isn't particularly intuitive if we thi

Revisionist History: Bartz Claims Yahoo Was Never A Search Engine

Danny, that is some sharp thinking. It's kind of stunning to be reminded that Yahoo really felt that old Directory was so "primary". But that's fro

Land Grab: Google Expands Real Estate Listings

Certainly, their competitors such as Zillow (and in Canada, ZooCasa) had intended to be enormously disruptive as well so it's not only Google that is

PPC-Man Drowning… Too… Many… Keywords…

It's a bit of a complex argument, but I'm saying that it does actually cost you. But as you saw from the piece, it was more a question of having a spi

Google, Give Me My $30,000 Back!

$30,000? No problem. There was revenue coming in against that, right? No!?

How To Overhype Your Search Engine

Hi Danny, I'll agree with a couple of premises: (1) Blekko looks interesting (and as always good mouthfeel) - can't wait to see the latest devel

Privacy Critics Don’t Give Google Enough ‘Latitude’

Again, we're talking about edge cases here, not the sophisticated user. Edge cases that derive from predators' superior tenacity in stalking, for exam

Privacy Critics Don’t Give Google Enough ‘Latitude’

I beg to differ. Listen carefully to what seasoned privacy advocates are saying. Sometimes breaches fall outside of the neat box of what the individua

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