Arthur Coleman

Member since: 01-29-09

About Me

An online marketer who loves his day job

Website: http://www.onlinematters.com

Recent Comments

Does SEM = SEO + CPC Still Add Up?
100% in agreement and it's how we use the term on our web site and in OnlineMatters service offerings (ouch! we have it right on the services offering
Local Search Complexity = SMB Frustration
excellent article. Much here I can use right now for my SMB customers. There are several services (localeze, local rollcall) that claim to be able t
Click to Conversion Time & Your Revenue Attribution Window
Excellent article. I love how you took the analysis to a first integral in order to show how the bimodal distribution turns into a smooth logarithmic
Google Search Suggestions For Mobile Get Locally Relevant
all the more reason to have a strong local strategy in place for both paid search and SEO.
A Principal Goal Of SEO Should Be Customer Loyalty
Shari - I have been telling my clients this for years. It's not about the \transaction\ - its about an ongoing dialogue with your customers. As
GoogMob Deal “A Watershed Moment” For Mobile Advertising
I'm surprised there aren't more comments, Greg. This is an absolute watershed moment. There is another big implication: if you are a marketer (e.g.
Blocking And Tackling: 10 Fundamentals Of Local SEO
Excellent overview. I pointed my new staff who are focused on local search to it to add to our training resources
An Open Letter To Derek Powazek On The Value Of SEO
Danny, et al: my comments from yesterday were too long to put here. See http://www.aboutonlinematters.com/2009/10/why-search-engine-optimization-ma
What, Where, When: Travel & Local Search Combine @Goby.com
I'm on a plane to Paris at 30,000 feet and tried to use for international city - no luck. But the interface is clean and not too different from the s
Bing Tests Sharing Search Results With Twitter, Facebook, Email & Other
I agree it is brilliant - I'm sure Google will copy it soon. But you don't have to be invited to try. All you have to do is have a Microsoft Live
SEO “Best Practices” Are Bunk
Adam - If I understand your intent correctly, then we are in 100% agreement. You have to do the basics - they are the "ante to get in the game. B
Dear Fox News: SEO Is Not Search Engine Scamming (Unless You’re Scamming Yourself)
Danny A bit of a tempest in a teapot, don't you think? There are always going to be ignorant people. As I recall, Danny, at SMX Advanced, you di
PageRank Sculpting Is Dead! Long Live PageRank Sculpting!
The part of this article that my teams live by - and how we approach PageRank sculpting - is that there are 'layers" of SEO tactics that can improve r
Big Brand Media Wants A Google Bailout
I have written on the subject of biasing search results to brand on SEL before, and am very much against it. My key point - and actually the same o
Google’s Vince Update Produces Big Brand Rankings; Google Calls It A Trust “Change”
The more I hear about the Vince change the less I like it. Google wants to believe that Big Brands are more "trustworthy" - which is the filter throu

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