Premium Members
Arthur Coleman
Member since: 01-29-09
About Me
An online marketer who loves his day job
Website: http://www.onlinematters.com
Recent Comments
Google Shuts Down Position Preference For AdWords BiddingOthers have already made the same comment - ad position on the page does, in our experience, impact conversion rates. And ROI is tied to spend and co
Why Google Should Ban Its Own Help Pages — But Also Shouldn’tOn this one, I don't quite agree with you Danny. I do agree that process should be fair, based around intent, and clear with warning steps before rem
Bing Has A New Look, Now Hosts Deep Content In Search Resultsnice update Matt. Thanks
Enterprise SEO Tools, Part 1: The BrowserAs one toolhound to another, thanks Adam.
Does SEM = SEO + CPC Still Add Up?100% in agreement and it's how we use the term on our web site and in OnlineMatters service offerings (ouch! we have it right on the services offering
Local Search Complexity = SMB Frustrationexcellent article. Much here I can use right now for my SMB customers. There are several services (localeze, local rollcall) that claim to be able t
Click to Conversion Time & Your Revenue Attribution WindowExcellent article. I love how you took the analysis to a first integral in order to show how the bimodal distribution turns into a smooth logarithmic
Google Search Suggestions For Mobile Get Locally Relevantall the more reason to have a strong local strategy in place for both paid search and SEO.
A Principal Goal Of SEO Should Be Customer LoyaltyShari -
I have been telling my clients this for years. It's not about the \transaction\ - its about an ongoing dialogue with your customers. As
GoogMob Deal “A Watershed Moment” For Mobile AdvertisingI'm surprised there aren't more comments, Greg. This is an absolute watershed moment. There is another big implication: if you are a marketer (e.g.
Blocking And Tackling: 10 Fundamentals Of Local SEOExcellent overview. I pointed my new staff who are focused on local search to it to add to our training resources
An Open Letter To Derek Powazek On The Value Of SEODanny, et al: my comments from yesterday were too long to put here. See http://www.aboutonlinematters.com/2009/10/why-search-engine-optimization-ma
What, Where, When: Travel & Local Search Combine @Goby.comI'm on a plane to Paris at 30,000 feet and tried to use for international city - no luck. But the interface is clean and not too different from the s
Bing Tests Sharing Search Results With Twitter, Facebook, Email & OtherI agree it is brilliant - I'm sure Google will copy it soon.
But you don't have to be invited to try. All you have to do is have a Microsoft Live
SEO “Best Practices” Are BunkAdam -
If I understand your intent correctly, then we are in 100% agreement. You have to do the basics - they are the "ante to get in the game. B
Dear Fox News: SEO Is Not Search Engine Scamming (Unless You’re Scamming Yourself)Danny
A bit of a tempest in a teapot, don't you think? There are always going to be ignorant people. As I recall, Danny, at SMX Advanced, you di
PageRank Sculpting Is Dead! Long Live PageRank Sculpting!The part of this article that my teams live by - and how we approach PageRank sculpting - is that there are 'layers" of SEO tactics that can improve r
Big Brand Media Wants A Google BailoutI have written on the subject of biasing search results to brand on SEL before, and am very much against it.
My key point - and actually the same o
Google’s Vince Update Produces Big Brand Rankings; Google Calls It A Trust “Change”The more I hear about the Vince change the less I like it. Google wants to believe that Big Brands are more "trustworthy" - which is the filter throu
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