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Benny Blum
Member since: 05-15-09
About Me
Benny Blum is the Director of Strategy & Analytics at eSearchVision, a global SEM software provider and agency.
Website: http://www.esearchvision.com
Recent Posts
Searching For PPC Success In A Down EconomyTwo Golden Keys To Paid Search Success: Scale And Efficiency
How To Get More PPC Traffic For Less Money
Organizing Your PPC Account For Maximum Success
How To Maximize The Impact Of Your Top Performing Keywords
Best Practices For Auditing An SEM Account
Recent Comments
How To Get More PPC Traffic For Less Money@Sebastian - Absolutely. I am a firm believer in always separating search and content in order to maintain the fidelity of campaign level data. Search
Best Practices For Auditing An SEM AccountMelanie - the next post will be coming out shortly...not sure the date.
Cheers,
Benny
Best Practices For Auditing An SEM Accountckellog - I'm going to get more into organization at all levels (adgroup, campaign, and account) in the 3rd post in this series, but I can briefly ans
Is Your Paid Search Account Structure Optimal?Josh,
As you mentioned, the concept of KW level labels is offered by many of the players in the space, however, only eSearchVision offers the abili
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