- Home
- PRO Area
- News & Features
- Columns
- All Columns
- All Things SEO
- B2B Search Marketing
- Enterprise SEM
- Enterprise SEO
- In House Search Marketing
- Keywords & Content
- Link Week
- Local Search
- Mobile Search
- Multinational Search
- Paid Search
- Search & Analytics
- Search & Conversion
- Search & Display
- Search & Retail
- Search & Social
- Search & Usability
- Search In Pictures
- Search Marketing Toolbox
- SearchCap Daily Newsletter
- SEO
- SEM
- Social Media
- How To
- All Things Search
- Buyer's Guides
- Events
Premium Members
Benny Blum
Member since: 05-15-09
About Me
Benny Blum is the Director of Strategy & Analytics at eSearchVision, a global SEM software provider and agency.
Website: http://www.esearchvision.com
Recent Posts
Trademark Search: A Case Study In User BehaviorUnderstanding Your Analytics Versus Campaign Management Tools
Using Data To Better Understand Tablet Consumer Behavior
Google Analytics Now Data Sampling: What’s The Catch?
Working The Funnel: Finding Value In Non-Converting Events
How Much Is A Click Really Worth?
The Search Marketer’s Dilemma: Reporting Vs. Optimizing
How To Measure The True Return On Your Ad Spend
Social Deals: Opportunity Cost & Customer Lifetime Value
Is Google's Doubleclick Trying To Squash Search Technology Providers?
Adwords Conversion Funnels & Attribution Models: Can They Work Together?
Simplifying Tag Tracking: The Universal Tracking Container
CPA Vs. ROI Optimization: What’s The Best Practice?
Searching For PPC Success In A Down Economy
Two Golden Keys To Paid Search Success: Scale And Efficiency
How To Get More PPC Traffic For Less Money
Organizing Your PPC Account For Maximum Success
How To Maximize The Impact Of Your Top Performing Keywords
Best Practices For Auditing An SEM Account
Recent Comments
Google Analytics Now Data Sampling: What’s The Catch?Thanks for the insight, Caleb. To your point, I just ran a top line analysis for a site which gets a couple hundred thousand visits per day on several
How Much Is A Click Really Worth?@ patrickshi - thx for the comment. Seems that the answers to the equations were just flipped. The range is still the same.
Regarding profit vs re
How Much Is A Click Really Worth?George - the validity is rooted in effectively manage up within your clients organization. Complicating the value of one click versus another can easi
How Much Is A Click Really Worth?@George - thanks for the comment. You are correct that this is a relatively crude analysis and that there are ways to dig out more accurate values per
The Search Marketer’s Dilemma: Reporting Vs. OptimizingPat - good question and thanks for asking. The normalization process is meant to make the link between your internal attribution via analytics and AdW
Daydreaming About Paid Search: How About Airtight Ad Groups?Matt,
Just following up on the adgroup match type structure...there is no need to include a broad match negative in the phrase match adgroup.
T
CPA Vs. ROI Optimization: What’s The Best Practice?@SpeedyPin I feel your pain re: over-optimization and the issue that you touch on is very relevant. Fortunately, AdWords released conversion funnel re
How To Get More PPC Traffic For Less Money@Sebastian - Absolutely. I am a firm believer in always separating search and content in order to maintain the fidelity of campaign level data. Search
Best Practices For Auditing An SEM AccountMelanie - the next post will be coming out shortly...not sure the date.
Cheers,
Benny
Best Practices For Auditing An SEM Accountckellog - I'm going to get more into organization at all levels (adgroup, campaign, and account) in the 3rd post in this series, but I can briefly ans
Is Your Paid Search Account Structure Optimal?Josh,
As you mentioned, the concept of KW level labels is offered by many of the players in the space, however, only eSearchVision offers the abili
Join us at an upcoming SMX event:
North America
- SMX Advanced - June 5-6, 2012
- SMX East - Oct. 2-4, 2012
- SMX Social Media Marketing - Dec. 5-6, 2012
- SMX Toronto - April 2013
EMEA
- SMX Paris - June 7-8 2012
- SMX Stockholm - Oct. 15-16, 2012
- SMX Munich - Apr. 9-10, 2013
- SMX London - May 2013
APAC
- SMX Melbourne - Sept. 5-6, 2012
- SMX Sydney - May 2013
Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.
SMX Site » | SMX Difference » | SMX News »
Learn more about internet and search marketing with our free webinars, whitepapers and research reports at Digital Marketing Depot.
Internet Marketing News & Strategies
© 2012 Third Door Media, Inc. All rights reserved.
Some stock images used under license from Shutterstock
Get Our News, Everywhere!
Follow @sengineland