Premium Members

Brad Geddes

Member since: 06-28-08

Recent Comments

Google Research: Yes, You Still Need To Keep Buying Search Ads

@tedives When the first study was published a few months ago - it was right before Tim Mayer (who is much smarter at math than myself) and I were doin

8 Quick Ways to Increase Your AdWords CTR

trenoult - technically, I believe you're correct. However, I don't have any accounts where its not working 100% of the time. I think its pretty much a

8 Quick Ways to Increase Your AdWords CTR

Terry, Yeah - Google has been enforcing that for a while now - it's in their rules for sitelinks. I've tried #anchor links; and that use to work; b

10 Form Optimization Tips For Landing Pages

Captchas reduce good leads more than spam. You can use hidden fields to filter out spam bots by making rules for if hidden is filled out, then spam. I

How To Save Money On AdWords Placements With Google Analytics

I will sometimes see that a site doesn't show in the placement campaign; this is generally because the publisher does not allow site targeting or the

Should You Bid On A Keyword If You Rank Organically For That Term?

I'll add a note on the profit here. In the revenue and profit above, its for a membership site; so there isn't any additional revenue (outside of b

3 Simple Strategies For Organizing Your Match Types

alanmitchell & George Michie - As soon as you find the perfect solution - please let me know! I don't think there's a 'one size fits all' so

3 Simple Strategies For Organizing Your Match Types

Ryan Jenkins - That depends. If the industry is really niche. When using the multi-campaign method - I might use broad match keywords. In that case

Is Google Changing Quality Score Rules Again?

@Bagdon It's much more complicated than that. There are times when top ads aren't shown. In that case, position 1 is the top position right rai

Is Google Changing Quality Score Rules Again?

@Bradd I haven't made up my mind on that one yet. I'm still analyzing this trend to figure out what happens when you turnaround the QS. If I get d

How To Navigate Google’s New AdWords Reports And Avoid Losing Valuable Data

chewbacca99, The only way would be to use some screen scraping macro system (which is against the TOS) to login, download, and email the report.

How To Navigate Google’s New AdWords Reports And Avoid Losing Valuable Data

NunoH, I believe that's true. If you don't add many-per-click and you add the 'conversion name or conversion type' segmentation - then you won't ev

How To Navigate Google’s New AdWords Reports And Avoid Losing Valuable Data

Alan, For the keyword reports: First go to filter > campaign or ad group > and then choose which ones you want to display and apply the filt

How To Navigate Google’s New AdWords Reports And Avoid Losing Valuable Data

Robert, I used Camtasia for the recording. Usually, it's a bit higher res than this one turned out; I think that might be something YouTube upload

Google’s New Forced Transparency: Is Your Agency Ready?

Just to play devil's advocate... Here's something an aggregator can do that most people can't. Let's say a company has 1,000 plumber clients. An

Broad Vs. Exact Match Types: The Hard Data

Craig - While what you are quoting is exactly what Google says - I'm seeing more and more examples where it's not true. Same ad group, one ad, s

Give Me Some Feedback On Potential SMX Advanced Sessions

Are you skipping analytics on purpose? Something about using analytics & ppc together or how to use analytics to increase your seo efforts cou

Does SEM = SEO + CPC Still Add Up?

I'm a fan of SEM = CPC + SEO. SEM = marketing. Marketing is about promoting goods and services. Ranking organically is promoting goods. Are SEO's n

SEMPO Invites Search Marketers To Take Its Annual Industry Survey

Matt, This is what I see when I click on the link for the survey: We are sorry, but the survey URL appears to be corrupted. Depending on how you a

5 Ways To Track Phone Calls Generated From PPC Clicks

@stupidscript - in your case, I'd try to get them back to the website if possible. @oxclove - that's a common model that is similar to some of the

Google, Give Me My $30,000 Back!

We all know that to spend this, you already had to have a very high daily budget that says you're willing to spend that. If you change your daily b

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