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How To Design Your Website For Dollars, Not Your Ego

Jordan, I love that distinction: Aesthetics in the service of business is "Design". Thanks for commenting. Brian

How To Design Your Website For Dollars, Not Your Ego

Anthony D., You speak wisely and eloquently. The answer is YES! Put two heady pros together and let them make sweet persuasion. The challenge in th

How To Design Your Website For Dollars, Not Your Ego

TammyLuck, if our only job as consultants was to be smart, the Web would be a much more enjoyable place to surf and a much more profitable place for b

How To Design Your Website For Dollars, Not Your Ego

Paul, I feel your pain. Thanks for the comment.

Four Things You Can Do With Inconclusive Split Tests

frekklz, isn't it great to know which call to action to place your bets on? Thanks for the kind words.

Blogs, Volcanoes, & Your Conversion Rate Calculation

tanvon, "fresh and flaming" is my new mantra for content. Thanks for that! Brian

Blogs, Volcanoes, & Your Conversion Rate Calculation

Eseidelman, I particularly like what Copyblogger has done with their blog. They sell software products, but always position themselves as publisher

Blogs, Volcanoes, & Your Conversion Rate Calculation

Trinity, I think a dedicated blogger is a real asset. Consider that frequency is the metric most associated with the growth of blog traffic. I would a

8 Ways Landing Pages Are Like A TV Sitcom

Tom, great point. The visitor is the star. Wish I'd added that.

Rethinking The Marketing Technology Gap To Improve Performance

It strikes me that the terms being used: "Marketing" and "IT" are totally inadequate for these evolving roles. Both terms carry certain baggage. The t

Why Search Marketing Silos Are Conversion Killers

George, thanks for the kind words. Just got back from the Conversion Conference, and there was a LOT of talk on your point: bottom line KPIs. The best

Identifying Images That Don’t Convert: The Caption Test

Renbyrd, Well, it's easy to criticize, and quite another to do the hard work of making images that really work for you. Images play a role on a

Identifying Images That Don’t Convert: The Caption Test

Nancy, this is a GREAT example. You hit on an issue that I pulled back on in the article: expressing diversity. Putting images of "people of color

Identifying Images That Don’t Convert: The Caption Test

Samantha, I read through the post you reference and didn't see anything about teenagers or pizza. It's not even a good reflection of the demographic o

Unconventional Opportunities For Conversion Rate Optimization

I recently convinced a client to move all of the links leading from a landing page to their corporate Web site off to the Thank You page. Conversion r

3 Dead Excuses For Badly Designed Landing Pages

Scott, we were thinking along the same lines this month. Most interesting to me is the UX Fund, that invested in companies commited to design and user

Landing Page Battles Of The Flat Foreheaded

Jeremny, You point about having a senior-level sponsor is a great one, for internal and external marketing people. We always gauge the success of

Landing Page Battles Of The Flat Foreheaded

"HEAD ON! Apply directly to the forehead!" http://www.youtube.com/watch?v=f_SwD7RveNE Aaron, you brought this classic ad to mind. Thanks for the c

5 Ways To Jump Ahead In Your Industry

Crimsongirl, Sparefoot.com is an Austin company, and I'm familiar with them. Sparefoot and competitor Storitz.com have a fundamental disadvantage:

5 Ways To Jump Ahead In Your Industry

Debby, I'm glad you liked this. I love examples from industries outside fashion and electronics. Interesting that you zeroed in on the customer

How Mark Zuckerberg Stole Your Search Traffic & What To Do About It

Susan, you make a great point. While it may make you feel good for a "stranger" to your business or your brand to Like you, wouldn't you rather have a

How Mark Zuckerberg Stole Your Search Traffic & What To Do About It

George, Interesting reference to AOL. I'm sure that Facebook is the Internet for many new to it. Brian

How Mark Zuckerberg Stole Your Search Traffic & What To Do About It

N.M. One of the problems that social media has given us is that we believe anyone can be a spreader of our messages. This makes us feel that we mus

How Mark Zuckerberg Stole Your Search Traffic & What To Do About It

PPCSwede, Yes, I think a like button is a great way to go. You get the social gesture and you don't lose the traffic. Brian

How Mark Zuckerberg Stole Your Search Traffic & What To Do About It

BFT, Facebook is an amazing opportunity for many businesses. I'm not saying that you shouldn't have a presence on Facebook. I'm saying that you sho

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