- Home
- PRO Area
- News & Features
- Columns
- All Columns
- All Things SEO
- B2B Search Marketing
- Enterprise SEM
- Enterprise SEO
- In House Search Marketing
- Keywords & Content
- Link Week
- Local Search
- Mobile Search
- Multinational Search
- Paid Search
- Search & Analytics
- Search & Conversion
- Search & Display
- Search & Retail
- Search & Social
- Search & Usability
- Search In Pictures
- Search Marketing Toolbox
- SearchCap Daily Newsletter
- SEO
- SEM
- Social Media
- How To
- All Things Search
- Buyer's Guides
- Events
Premium Members
Craig Danuloff
Member since: 04-24-09
Website: http://www.clickequations.com
Recent Posts
The Unexpected Consequences Of Higher Quality ScoresWhy Google AdWords Quality Score Is Your Friend
Google Instant And The Power Of Suggestion
Varian Shares AdWords Secrets – Will He Bring Transparency To Google?
Is The Hype Over Google AdWords Quality Score Justified?
Recent Comments
Why Google AdWords Quality Score Is Your FriendIan - Good idea for an article. The 'ammo' to have that talk is covered in great detail in the book, but it isn't put in a form pointed directly at th
Why Google AdWords Quality Score Is Your FriendKenny - You are right. If keywords make money I would run them regardless of the quality score. The book has a whole section making that point, and I
7 Google Quality Score PPC MythsHi Mona: Great post.
Regarding the 'can negatives help' mystery - I *think* that while they do say 'negatives can't help' they are referring only t
Daydreaming About Paid Search: How About Airtight Ad Groups?Great post Matt. I should point out that after that Match Type Keyword Trap post was written, I found that Google officially says they will always mat
Broad Vs. Exact Match Types: The Hard DataFantastic Data Siddharth. Confirms what many of us have been saying in many dimensions.
Regarding the Quality Score point, to expand on what ksmizz
The Pitfalls Of A/B Ad Split Testing, Part 2Matt - Great Article (Both of them):
Another key factor is the search query variation. If the ad group has multiple keywords, and especially if tho
Busted: Three Boneheaded Paid Search MythsNiraj - Hope you don't mind some push back on these ideas.
Your first point seems to be that manual management of text-ad-testing is better than l
Query Mining For Gold: Q&A With Craig DanuloffErez - Thanks for the questions. The 50% and 30% goals are rules-of-thumb and in this more than most areas the account specifics/situations really mat
Varian Shares AdWords Secrets – Will He Bring Transparency To Google?Thanks for sharing those ideas. I do think/assume that what happens to one person either looking at page after page or refreshing the same page may no
Join us at an upcoming SMX event:
North America
- SMX Advanced - June 5-6, 2012
- SMX East - Oct. 2-4, 2012
- SMX Social Media Marketing - Dec. 5-6, 2012
- SMX Toronto - April 2013
EMEA
- SMX Paris - June 7-8 2012
- SMX Stockholm - Oct. 15-16, 2012
- SMX Munich - Apr. 9-10, 2013
- SMX London - May 2013
APAC
- SMX Melbourne - Sept. 5-6, 2012
- SMX Sydney - May 2013
Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.
SMX Site » | SMX Difference » | SMX News »
Learn more about internet and search marketing with our free webinars, whitepapers and research reports at Digital Marketing Depot.
Internet Marketing News & Strategies
© 2012 Third Door Media, Inc. All rights reserved.
Some stock images used under license from Shutterstock
Get Our News, Everywhere!
Follow @sengineland