Debra Mastaler

Member since: 06-28-08
About Me
Based in Fairfax Station Virginia, Debra Mastaler is President of Alliance-Link, an interactive marketing company focused on providing custom link building training and consultations.
In business since 2000, Debra offers a common sense approach to link building by combining traditional sales and promotional strategies with effective online search engine marketing tactics.
In addition to client projects and link training for Fortune 500 companies as well as a number of top SEO firms in the USA, UK and Canada, Debra is a featured guest speaker at the Search Marketing Expo (SMX), Search Engine Strategies Conference (SES), is a guest blogger for Search Engine Land, Search Engine Journal and Search Engine Guide, has done numerous High Ranking Seminars, Small Business Unleashed Seminars as well as the Link Building Training session for Search Engine Strategies (SES) and the Direct Marketing Association (DMA).
Debra is the Link Building Moderator on the SEOBook Community Forums.
Website: http://www.alliance-link.com
Recent Posts
Link Building Tool Review: Link Prospector Six Degrees Of SEO Bacon & B2B Link Building Q&A Link Building Tool Review: WordTracker Link BuilderLink Building Tool Review: OntoloLink Building Tool Review: Raven ToolsLink Building Tool Review: SEOmoz PROLink Building Tool Review: Link Research Tool Set By CEMPER3 Common Link Building Questions Answered By 4 ExpertsA Campaign Prep Checklist For Link BuildersProven Ways To Use Content To Attract Links A Link Building Blueprint: Utility Linking A Link Building Blueprint: The Foundation15 Link Building Predictions & Recommendations For 20116 Daily Habits That Make Up My Link Reading List Link Building Basics At SMX EastHow To Generate Links Through Media RelationsSmart Links Can Make Your SEO SingFour Engines, Four Ways To Generate Links There's No Such Thing As Advanced Link BuildingHow To Use Goverment Website Information To Create Sticky Link Bait Another Big Roundup of Link ToolsSeven Deadly Link SinsMassive Passive Inbound Links"Inkbait": A Case Study In LinkabilityLink Building Trends For 2010Recent Comments
Google’s Chrome Page No Longer Ranks For “Browser” After Sponsored Post PenaltyWho searches on the term "browser" if they're looking to download Chrome? They just plug in Chrome and go for it. Looking at the ads, the mom blogge
Link Building Tool Review: Raven ToolsThank you for allowing me to review your toolset Taylor, also appreciate the time you took to come here and leave comments and answers to my questions
Link Building Tool Review: SEOmoz PROThanks @SG! If you're looking for a good co-occurance tool I recommend HubFinder from the SEOBook suite of tools.
Proven Ways To Use Content To Attract LinksNot sure you can give a blanket answer to that question Eric, really depends on the content host and how that page ranks within a search engine.
Proven Ways To Use Content To Attract LinksGlad you found it useful Courtney, thanks for your comments and keep reading Link Week! :)
A Link Building Blueprint: Utility Linking@Linkbuildr Team - Thanks :)
@Mike: Sorry, I'm not clear on what you mean by link partnership. If you can elaborate it will help.
Bing: “We Do Not Copy Results. Period.”I keep waiting for one of them to scream "my Dad can beat up your Dad"
A Link Building Blueprint: The FoundationAnd you are mine Rob. ;)
A Link Building Blueprint: The FoundationThanks Ken.
15 Link Building Predictions & Recommendations For 2011@Marcus - Google and Bing are already incorporating the weight and influence of social signals in their algos, how much is the question. Danny asked
15 Link Building Predictions & Recommendations For 2011Thanks Sheldon, appreciate your comment. :)
6 Daily Habits That Make Up My Link Reading ListYou're welcome KJ, thanks for reading LinkWeek!
Smart Links Can Make Your SEO Sing@dietcola - you said:
"self reciprocation anchor texts is a little unsightly and indeed verging on spammy
I don't see it that way, what I've
There’s No Such Thing As Advanced Link Building@WarnerCarter You and me both :)
@pratik - Agree. Like I said, it's not about what you do, it's more about where.
There’s No Such Thing As Advanced Link Building@Gil, @ZipQuote - thanks and safe travels to Seattle
Seven Deadly Link Sins@chiropractic - Think about yoga tees Michael, natural tie-in with your service :)
@JHMarketing - Good copywriters rock!
@KurtJohansen - Agree w
“Inkbait”: A Case Study In Linkability@timaldiss Thanks for reading and your feedback. Since the comparison study was done on "ink" cartrdige companies, the title was written to showcase
11 Effective, Efficient Ways To Use Limited Time To Build Links@ezaaron Thanks :) The more a company can do to send it'smessage/content out the more exposure - but - it's key to ask for the link each time you do
DMOZ: A Solid Directory Or The Great Pumpkin Of Search?Thanks Eric.
Recently Rich Skrenta (@skrenta) one of the founders of DMOZ tweeted this:
What is the meaning of life? 11 answers according to Hu
DMOZ: A Solid Directory Or The Great Pumpkin Of Search?@aeclark I think it's important to list every major health source when discussing a global health issue and to have that category updated daily. Do
DMOZ: A Solid Directory Or The Great Pumpkin Of Search?@KevinSpence you wrote: "It often requires a certain knowledge of a subject to classify a site correctly"
I think DMOZ does a great job helping b
Why You Can’t Dismiss All Directory LinksThe focus of the article was on general directories, not local or niche. We agree they play a role in local search and use them as well.
@Marjory
A Case Study: Using Contests To Build LinksSorry for the delay in responding to comments, I've been out of the office this week.
@spanishgringo The discount wasn't a "loss leader", it was d
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