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Evan LaPointe
Member since: 08-27-09
Website: http://www.AtlantaAnalytics.com
Recent Posts
Why 50% of SEO/PPC Engagements FailStop Treating Your Website Like A Broken Old Boat
The Key To Diagnosing & Fixing Data Analysis Paralysis
The JCPenney Situation Is A Symptom Of A Bigger Disease
3 Issues To Consider Before Focusing On More Traffic
Are You Minivan Racing?
For 2011, Resolve To Stop Being Average & Get Real!
Tis The Season To Sell Your Management On SEO
Of SEO And Spaghetti Sauce
Web Analytics, The Wonder Cure For Funnel Crappiness
Think Like A Generalist So You Can Act Like A Specialist
The Value Of "Wasted" Search Marketing Dollars
How To Hire A Good Web Analytics Person
How To Look Smarter By Dumbing It Down
Google Analytics Releases New, Faster Tracking Code
Getting The Credit Your Analytics Efforts Deserve
The Real Value Of Web Analytics
Google Analytics Adds "Please God, Tell Me What To Do" Feature
Improve Your Search Campaigns With Smart Cross-Selling
Don't Let Your Analytics Deceive
Analytics, PPC & SEO: So Happy Together
Is Web Analytics Easy Or Difficult?
Make Google Analytics Your SEO Watchdog
How To Choose A Web Analytics Solution
Recent Comments
5 Easy Things You Can Do to Improve Website Conversions Right NowGreat post, Aaron!
The JCPenney Situation Is A Symptom Of A Bigger Disease@George:
Too true. But we know that Google's ultimate desire IS to be able to interpret sites at this level, and inch by inch, they're getting there.
Excuse Me While I Have A Ranking Report RantBIG thumbs up on this post!
The Value Of “Wasted” Search Marketing DollarsHaha - "a pleasure we both enjoy." Love that.
You're right - focusing on the site doesn't allow you take your eyes off the ball with your marketing
The Value Of “Wasted” Search Marketing Dollarshttp://www.sitetuners.com/landing-page-case-study.html
The Value Of “Wasted” Search Marketing DollarsTo illustrate: here's a link to Tim Ash's landing page case studies. Nobody in PPC history has ever increased conversion rates 81% by changing bids...
The Value Of “Wasted” Search Marketing DollarsGeorge,
Great points. But here's what I would say back:
If someone is capable of managing a campaign so poorly they go into Chapter 7, they shou
Key Information Architecture Concepts Every SEO Should KnowGreat post, Shari! The more we hear about mixing disciplines, the better -- we are all a little guilty of sitting in our silos too often, even when ou
Getting Top Management Buy-In For Enterprise SEOEric -
Great post. I think it's also worth mentioning that the executive-level conversation actually starts a little before getting them to unders
Is Web Analytics Easy Or Difficult?Unfortunately, I'm unable to moderate comments myself, but I think that your name is probably not SHITERC, so you're in good shape :)
I think it's
Is Web Analytics Easy Or Difficult?Eric,
Thanks so much for chiming in. I agree with what you've said here wholeheartedly. In my experience, the "hard" part has been caused just as
How To Choose A Web Analytics Solutionsorry - typo: FOCUS on the features, in the second paragraph.
How To Choose A Web Analytics SolutionGreat comments, Nick and Tirtsa. Thanks for reading and chiming in.
I think you both bring up great points: that the tool you choose has to be righ
Make Google Analytics Your SEO WatchdogBruce,
Sorry I didn't see this comment sooner - I'm really glad that you got something out of this.
You probably don't need to be too concerned
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