George Michie

Member since: 07-29-08
Website: http://www.rimmkaufman.com
Recent Posts
A Rational Plea For Paid Search Syndication ControlsPPC Bid Management Tips For The Holiday SeasonPaid Search Is About Process, Not PlanningBe Careful When Evaluating Paid Search TestsPPC Lessons From The Catalog IndustryHow Multiple Marketing Channels Impact PPC PerformanceGiving Credit Where Credit Is DuePPC Agencies: Not One Size Fits AllSmart Bidding Requires Smart Ad ClustersEvaluating Paid Search Performance In A Down EconomyIs Your Search Advertising Budget Harming Your Results?Heads-Up, Google: Broad Match Controls We NeedThe SEM RFP: Questions You Must AskPPC Holiday Tips: It's all about ExecutionThe PPC Buying Cycle: Buyer Beware!Why Position Bidding Wastes Money9 Keys to Successful Day-PartingPay-Per-Click Averages Hide Incremental RealitiesDon't Let Machines Write Your Keyword ListsShould Advertisers Fear GoogleHoo?Bidding For Dollars - Margin Dollars, That IsRecent Comments
A Rational Plea For Paid Search Syndication ControlsGlad to have you on board, Alan!
Attribution Wars: A Plea For Small-e Enlightenment (Part 2)Another great post, Andrew.
We agree that the 6 figure solutions are probably the wrong way to go. I'm a big believer in careful experimentation w
Site Speed, Google’s Next Ranking FactorEven if the penalties are relatively small, hopefully just the act of talking about it will get advertisers to pay attention to load speeds. In truth
Google To Murdoch: Go Ahead & Block UsMatt,
I think Google wins this game of chicken. Indeed, as long as one company is willing to provide users with free quality news and analysis the
Google’s Home Page Promotes Motorola / Verizon Droid PhoneClearly they're promoting the product. Why wouldn't they? The only odd piece of the equation is that they deny the fact.
This may be a case of
Attribution Wars: In Defense Of The Last Click (Part I)Andrew, great piece as usual.
We've been saying this for a long time. Alan presented our first publicized research proving that the "buying cycle"
Thoughts On Web Developers, SEO & Reputation ProblemsWe run into the same issues in paid search. There are horrendous, incompetent agencies and excellent agencies; there are excellent in-house programs
9 Tasty Tips For Ecommerce SEOsGreat piece, Adam!
Hope to see you in NY.
Paid Search Is About Process, Not PlanningThanks Terry.
I could easily be accused of simply writing down in blog form conversations we have with our clients all the time :-)
Hope to see
Paid Search Is About Process, Not PlanningThanks Adam.
Yes, planning -- and the expectation management that comes with it -- at start-up definitely makes sense. In PPC transitions to a n
Seven Compelling Reasons That Now Is The Time To Ramp Up Paid SearchGreat piece, Andrew.
The lack of sex appeal in Paid Search is frustrating. I'm speaking at the Shop.org Bootcamp this morning...on site design...b
Google’s Bid Simulator Tool: So Transparent, It’s Deflationary?Great piece, Andrew!
We're studying the simulator as well, looking for opportunities to make the trade off between margin percentages and margin do
Google: Conversion Rates About The Same No Matter Ad PositionWe reached this same conclusion years ago. Terry's right, it takes a ton of data, and fancy stats to get to this conclusion.
Indeed, this is the
5 Tips For Getting Good Paid Search ClientsGreat post, Mona.
Expectation management is so important to maintaining relationships. We've turned away prospects whose goals were too divorced f
Stop Saying Sorry, Start Getting Really SocialBest Social Media piece I've read this year, Ciaran. Great stuff.
Just as Iran and China have learned recently: no one has control of the media an
PPC Lessons From The Catalog IndustryThanks Nick.
I agree, they're good at it because they'd be out of business if they weren't. Mailing catalogs is expensive, they have to plan far i
It’s Finally Official, Microsoft & Yahoo Make A Deal, Yahoo Gives Up On SearchFrom the PPC perspective this is probably good news. Combining the Bing platform with the Yahoo service reps takes the best offerings from each compa
Alan Rimm-Kaufman Passes Away After Courageous Bout With LeukemiaGoogle Versus News Organizations: What’s Fair?Terrific piece, Greg. Without the content creators the internet is a vacuum. I've often wondered if there is a way for the engines to algorithmicall
Hitwise: Bing Both Grows & Drops In June; Google Still TopsBing A Google-Killer? Get RealGreat post, Lance.
The SilverLight issue may be a fatal mistake on their part. To the extent that the media blitz will convince folks to try Bing
Giving Credit Where Credit Is DueHi Chris,
The point is that SOMEONE needs to make sure these critical details are handled. Whether it's RKG or another agency, or a third-party to
Tailor Your Ad Copy To Buy Cycle StagesMona, when you study the data, how prevelant is the phenomena you describe? Our research suggests that the notion of "early stage" and "late stage" i
Search: Too Boring For Branding?Great piece, Lance.
I concur that the value of Impressions has to be pretty darned small. If we then say that the branding value comes from actual