Premium Members
George Michie
Member since: 07-29-08
Website: http://www.rimmkaufman.com
Recent Posts
Google: "It's Not A Bug, It's A Feature!"Maximizing ROI: The Wrong Game
The Pundits Are Wrong! Don't Cut Off Your Tail
Choose Your Paid Search Landing Pages Wisely
A Rational Plea For Paid Search Syndication Controls
PPC Bid Management Tips For The Holiday Season
Paid Search Is About Process, Not Planning
Be Careful When Evaluating Paid Search Tests
PPC Lessons From The Catalog Industry
How Multiple Marketing Channels Impact PPC Performance
Giving Credit Where Credit Is Due
PPC Agencies: Not One Size Fits All
Smart Bidding Requires Smart Ad Clusters
Evaluating Paid Search Performance In A Down Economy
Is Your Search Advertising Budget Harming Your Results?
Heads-Up, Google: Broad Match Controls We Need
The SEM RFP: Questions You Must Ask
PPC Holiday Tips: It's all about Execution
The PPC Buying Cycle: Buyer Beware!
Why Position Bidding Wastes Money
9 Keys to Successful Day-Parting
Pay-Per-Click Averages Hide Incremental Realities
Don't Let Machines Write Your Keyword Lists
Should Advertisers Fear GoogleHoo?
Bidding For Dollars - Margin Dollars, That Is
Recent Comments
Google: “It’s Not A Bug, It’s A Feature!”Really interesting perspectives, folks, thank you!
Google: “It’s Not A Bug, It’s A Feature!”Artisan, I feel your pain!
On the subject of competition I will say this: the folks at Microsoft are listening intently on the subject of matching
Google: “It’s Not A Bug, It’s A Feature!”Thanks!
Better controls will benefit everyone, no question about it.
Why Most Attribution Analysis Is Fatally FlawedHi David,
Your point is well-taken. We've just launched our own attribution management service, and recognize both the importance of having a syst
Does SEM = SEO + CPC Still Add Up?Danny, I suspect the industry will continue to evolve faster than the language we use to describe it. As more agencies move beyond paid search to off
Short Vs. Long Tail: Which Search Queries Perform Best?Hi Tom,
Thanks for the kind references.
Question: why are the costs per conversion different among the groups? Seems like if you're willing
Maximizing ROI: The Wrong GameGood point, Alan.
Developing brand awareness and a customer base is expensive and very few businesses make a profit out of the gate.
That said,
Broad Match + Negative Keywords = A Profitable Long TailHi Brad,
We're fans of well-regulated broad match as well. Our experience, and data, suggests not that broad match + smart negatives is the wrong
Click To Conversion Time (Part I): What This Metric Can Tell You About Your ClienteleBradd, you are funny!
Siddharth, always nice to see folks pay attention to the data. Well done.
Twitter Is Pointless – Just Like Phones AreGood point, Ciaran, much depends on who we're talking about and for what purpose. Monitoring brand references for Customer Service makes tremendous s
Twitter Is Pointless – Just Like Phones AreCiaran, you're the finest writer in the Social Media space, and I will be the first to admit that I don't really get Twitter entirely. Certainly, it
The Pundits Are Wrong! Don’t Cut Off Your TailExcellent observation! We've seen the same trend. Google seems to be interested in pruning the tail for you. To a degree, and I've heard this off t
The Pundits Are Wrong! Don’t Cut Off Your TailThanks Ben,
You hear some pretty wild stuff at conferences these days. How some of these folks get speaking gigs is beyond me!
9 Clues That Your Branding Program SucksGreat article, Marty.
What are your thoughts on the old "rocks/sucks" test? The idea was you search for: "[brand] rocks" and "[brand] sucks" and c
IBM CEO’s Take On Google’s World Domination: “No.”The reality is: cloud computing doesn't make sense for every company; its value is primarily for crunching huge amounts of data that would take ordin
Choose Your Paid Search Landing Pages WiselyThanks Rebekah. A good piece indeed.
Analyzing AdWords Positions In Google AnalyticsAlly,
I'm sure your clients are well-served. I'm also sure that ours are. This is a complex game and anyone who claims to have solved it is eithe
Neuro Google: The Day All the Damn Lies EndedBeautiful stuff, Sandra!
George...but not that George :-)
Analyzing AdWords Positions In Google AnalyticsAlly, I will say that our data is almost entirely retail, and I could believe that retail shoppers behave differently than in other verticals. I coul
Analyzing AdWords Positions In Google AnalyticsAlly,
That article links to one study we did long ago. We've studied this over and over with hundreds of different sites, and the answer keeps com
Analyzing AdWords Positions In Google AnalyticsBen, I love ya' man, but the "holy grail" you're chasing is a Dixie cup. "Finding the right position" is searching for a unicorn; something that neve
12 Social Media New Year’s Resolutions For 2010Great piece, Greg.
#1 particularly resonates. If you generate customer loyalty it takes a great deal of pressure off of your customer acquisition
Google Launches Real Time Search ResultsOops, I meant to say "wouldn't" be relevant.
Google Launches Real Time Search ResultsFor a search like "Big Screen TV Specials" it seems hard to argue that RT listings would be relevant. If so, prepare for Twitter Special bombardment.
Two Essential Search Channels To Boost Holiday SalesGreat post as always, Adam.
It's worth noting that the "Google Plus Box" aka "Product Extension" product has moved out of Beta and is available to
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