Premium Members
George Michie
Member since: 07-29-08
Website: http://www.rimmkaufman.com
Recent Posts
A Rational Plea For Paid Search Syndication ControlsPPC Bid Management Tips For The Holiday Season
Paid Search Is About Process, Not Planning
Be Careful When Evaluating Paid Search Tests
PPC Lessons From The Catalog Industry
How Multiple Marketing Channels Impact PPC Performance
Giving Credit Where Credit Is Due
PPC Agencies: Not One Size Fits All
Smart Bidding Requires Smart Ad Clusters
Evaluating Paid Search Performance In A Down Economy
Is Your Search Advertising Budget Harming Your Results?
Heads-Up, Google: Broad Match Controls We Need
The SEM RFP: Questions You Must Ask
PPC Holiday Tips: It's all about Execution
The PPC Buying Cycle: Buyer Beware!
Why Position Bidding Wastes Money
9 Keys to Successful Day-Parting
Pay-Per-Click Averages Hide Incremental Realities
Don't Let Machines Write Your Keyword Lists
Should Advertisers Fear GoogleHoo?
Bidding For Dollars - Margin Dollars, That Is
Recent Comments
A Rational Plea For Paid Search Syndication ControlsGlad to have you on board, Alan!
Attribution Wars: A Plea For Small-e Enlightenment (Part 2)Another great post, Andrew.
We agree that the 6 figure solutions are probably the wrong way to go. I'm a big believer in careful experimentation w
Site Speed, Google’s Next Ranking FactorEven if the penalties are relatively small, hopefully just the act of talking about it will get advertisers to pay attention to load speeds. In truth
Google To Murdoch: Go Ahead & Block UsMatt,
I think Google wins this game of chicken. Indeed, as long as one company is willing to provide users with free quality news and analysis the
Google’s Home Page Promotes Motorola / Verizon Droid PhoneClearly they're promoting the product. Why wouldn't they? The only odd piece of the equation is that they deny the fact.
This may be a case of
Attribution Wars: In Defense Of The Last Click (Part I)Andrew, great piece as usual.
We've been saying this for a long time. Alan presented our first publicized research proving that the "buying cycle"
Thoughts On Web Developers, SEO & Reputation ProblemsWe run into the same issues in paid search. There are horrendous, incompetent agencies and excellent agencies; there are excellent in-house programs
9 Tasty Tips For Ecommerce SEOsGreat piece, Adam!
Hope to see you in NY.
Paid Search Is About Process, Not PlanningThanks Terry.
I could easily be accused of simply writing down in blog form conversations we have with our clients all the time :-)
Hope to see
Paid Search Is About Process, Not PlanningThanks Adam.
Yes, planning -- and the expectation management that comes with it -- at start-up definitely makes sense. In PPC transitions to a n
Seven Compelling Reasons That Now Is The Time To Ramp Up Paid SearchGreat piece, Andrew.
The lack of sex appeal in Paid Search is frustrating. I'm speaking at the Shop.org Bootcamp this morning...on site design...b
Google’s Bid Simulator Tool: So Transparent, It’s Deflationary?Great piece, Andrew!
We're studying the simulator as well, looking for opportunities to make the trade off between margin percentages and margin do
Google: Conversion Rates About The Same No Matter Ad PositionWe reached this same conclusion years ago. Terry's right, it takes a ton of data, and fancy stats to get to this conclusion.
Indeed, this is the
5 Tips For Getting Good Paid Search ClientsGreat post, Mona.
Expectation management is so important to maintaining relationships. We've turned away prospects whose goals were too divorced f
Stop Saying Sorry, Start Getting Really SocialBest Social Media piece I've read this year, Ciaran. Great stuff.
Just as Iran and China have learned recently: no one has control of the media an
PPC Lessons From The Catalog IndustryThanks Nick.
I agree, they're good at it because they'd be out of business if they weren't. Mailing catalogs is expensive, they have to plan far i
It’s Finally Official, Microsoft & Yahoo Make A Deal, Yahoo Gives Up On SearchFrom the PPC perspective this is probably good news. Combining the Bing platform with the Yahoo service reps takes the best offerings from each compa
Alan Rimm-Kaufman Passes Away After Courageous Bout With LeukemiaElisabeth, thank you for this tribute. We are
collecting remembrances about Alan over at RKGBlog.
We are deeply saddened, but with the pa
Google Versus News Organizations: What’s Fair?Terrific piece, Greg. Without the content creators the internet is a vacuum. I've often wondered if there is a way for the engines to algorithmicall
Hitwise: Bing Both Grows & Drops In June; Google Still TopsHi Danny,
I'm not convinced that the week over week growth in Bing is anything other than statistical noise. Looking at the Nick, Brian, thanks for your questions and feedback.
The 10 - 30% figure comes from data audits we've done with clients and from our own use of bot
Bing A Google-Killer? Get RealGreat post, Lance.
The SilverLight issue may be a fatal mistake on their part. To the extent that the media blitz will convince folks to try Bing
Giving Credit Where Credit Is DueHi Chris,
The point is that SOMEONE needs to make sure these critical details are handled. Whether it's RKG or another agency, or a third-party to
Tailor Your Ad Copy To Buy Cycle StagesMona, when you study the data, how prevelant is the phenomena you describe? Our research suggests that the notion of "early stage" and "late stage" i
Search: Too Boring For Branding?Great piece, Lance.
I concur that the value of Impressions has to be pretty darned small. If we then say that the branding value comes from actual
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