Member since: 12-31-69
Recent PostsPaid Search Portfolios: The Good, The Bad & The UglyHow Hard Should You Press The Gas Pedal In Paid Search?Not Provided Comes To Paid Search: What Will The Impact Be? Analyzing Paid Search To Maximize Customer Acquisition3 Components Of Geo-Targeting Excellence For 2014Coping With Enhanced Campaigns & The Problem Of Modifier StackingPaid Search Drives Store Revenue... But How Much?Average Position: A Distracting LieOverthrow The Tyranny Of Paid Search BudgetsPLAs: Cannibals? Allies? Or Both?3 Location Requests For Enhanced CampaignsEnhanced Campaigns: The Future Is Now28 Revealing Questions To Ask When Reviewing Last Year's SEM Performance3 Top Line Search Marketing Resolutions For 2013Why Changed Goals Require Changed Metrics3 Ways Time Can Warp Your View How Device Specific SEM Can Lead To More Valuable TrafficWhat Is The Real Value Of Branded Search Campaigns?4 Reasons Your Boss Might Hate Your SEM CampaignThe Paid Search Uncertainty PrinciplePaid Search: The Bright-Line DivideHow Would You Create The Perfect Search Engine?Brand Ad Cannibalism: A Tale Of Two TestsUnderstanding Google's Latest Landing Page Quality Score ReleaseA Quality Score Rant Plus 3 Suggestions For The Engines To Improve It
Recent CommentsReport: More Complex Attribution Model Shows Organic Search Significantly Undervalued By Marketers
er, uh, on more careful observation, I see they did separate brand and non-brand organic, if not paid...Mmmmm, this shoe is delicious!Report: More Complex Attribution Model Shows Organic Search Significantly Undervalued By Marketers
Any such study that doesn't differentiate between brand search (paid and organic) and non-brand search (paid and organic) is not just oversimplified, 4 Reasons Your Boss Might Hate Your SEM Campaign
Thanks for your comments. I feel your pain! Keep the faith, someday they will see the light!When The Going Gets Tough, The Links Get Blamed
Great post, Julie. I've heard Matt Cutts say that bad links don't hurt, they just don't help, which would argue for not spending time cleaning up bacThe Keyword Research Rabbit Hole
Jenny, kudos on a really well written piece. Your use of a concrete case to exemplify your methodology is very effective. Good stuff.Understanding Ranking Lag Time For New Links
Great post, Eric. As with many other aspects of life, people respond differently to hypothetical situations than to those same situations in real lifWhere’s It Hurt? After You Search For A Symptom, New Google Health Search Results Suggest Causes
And the first lawsuit over these is expected in 5, 4, 3, 2....The Paid Search Uncertainty Principle
Fine observation, Hoshe! Without getting into our secret sauce, suffice it to say that as we built our bid management system Alan and I both had someThe Paid Search Uncertainty Principle
Kenny, thank you for your kind words. Look forward to catching up sometime.
Ron, thank you. What is common sense to some is ...Quantum Mechanics The Paid Search Uncertainty Principle
Barry, I'll buy the first two rounds! We should invite Bradd Libby, too, even if he has left search to go back to physics!
Mike, please pass this The Paid Search Uncertainty Principle
Gadzooks, Barry! That's freaky! I actually have an email to a colleague from January 21st telling him about the post I was planning to write -- so IHow To Make Unstructured Data Actionable In Display
Really interesting post, Frost. Might this be one argument for why Google can/eventually will make DSPs obsolete? Google's forte is creating order oSurvey: People Largely Negative About Google’s Personalized Search Results
Danny, I agree with you. Framed as: "Would you like Netflix to recommend the same movies to everyone, or base recommendations on your stated prefereDid Super Bowl Advertisers Take Advantage of Search Interest?
Really interesting analysis, Vanessa. Impossible to gauge from the outside, but it would be interesting to see whether including a url or other shoutManaging PPC Through The Fog Of Long Tail Keywords
I'm going to respectfully disagree with you, here. No question the return on effort of managing the long tail has to make sense, and we hGoogle Blackens Its Logo To Protest SOPA/PIPA, While Bing & Yahoo Carry On As Usual
Unfortunately, many of the opponents of SOPA/PIPA, likely including some of the commentators on this thread, are among those profiting from pirated coPaid Search: The Bright-Line Divide
Jordon, thanks for your comment. It kills me when I hear big brands say "Well, my brand keywords are my most valuable keywords, of course." I yell "Paid Search: The Bright-Line Divide
Marisa, thanks so much for your thoughtful commentary. No question that like any other channel, non-brand search and the 'unsuccessful' visits createPaid Search: The Bright-Line Divide
Pat, thanks for your comments! I love your recipe: Ethics + know-how + proper humility = optimized outcome. I may have to borrow that one -- with pGoogle Fails To Trounce Bing (Again): The Fallacy Of The Superior Search Engine Revisited
Conrad, this is a fun post. Some may throw stones, but I think there is value in down and dirty analyses from time to time.How Much Is A Click Really Worth?
Good point, Benny, thanks!How Much Is A Click Really Worth?
Thanks for your response, Benny. You're right, you have to walk before you can run, and you also have to work within the constraints of the tools avaHow Much Is A Click Really Worth?
Hi Benny, this strikes me as an okay approach for a small program, but far too crude for someone spending real money in search. If the audience is foSetting Campaign Budgets: Maximizing ROI While Controlling The Risk
Great post, Sid. I once used the metaphor of campaign budgets as guardrails on the side of the road; they can save your life if you're out of controlDear Congress: It’s Not OK Not To Know How Search Engines Work, Either
Fine assessment, Danny. Whatever one thinks of Google's practices, having folks who aren't paying attention, haven't done their homework, and don't s