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Report: More Complex Attribution Model Shows Organic Search Significantly Undervalued By Marketers

er, uh, on more careful observation, I see they did separate brand and non-brand organic, if not paid...Mmmmm, this shoe is delicious!

Report: More Complex Attribution Model Shows Organic Search Significantly Undervalued By Marketers

Any such study that doesn't differentiate between brand search (paid and organic) and non-brand search (paid and organic) is not just oversimplified,

4 Reasons Your Boss Might Hate Your SEM Campaign

Mudit, Thanks for your comments. I feel your pain! Keep the faith, someday they will see the light!

When The Going Gets Tough, The Links Get Blamed

Great post, Julie. I've heard Matt Cutts say that bad links don't hurt, they just don't help, which would argue for not spending time cleaning up bac

The Keyword Research Rabbit Hole

Jenny, kudos on a really well written piece. Your use of a concrete case to exemplify your methodology is very effective. Good stuff.

Understanding Ranking Lag Time For New Links

Great post, Eric. As with many other aspects of life, people respond differently to hypothetical situations than to those same situations in real lif

Where’s It Hurt? After You Search For A Symptom, New Google Health Search Results Suggest Causes

And the first lawsuit over these is expected in 5, 4, 3, 2....

The Paid Search Uncertainty Principle

Fine observation, Hoshe! Without getting into our secret sauce, suffice it to say that as we built our bid management system Alan and I both had some

The Paid Search Uncertainty Principle

Kenny, thank you for your kind words. Look forward to catching up sometime. Ron, thank you. What is common sense to some is ...Quantum Mechanics

The Paid Search Uncertainty Principle

Barry, I'll buy the first two rounds! We should invite Bradd Libby, too, even if he has left search to go back to physics! Mike, please pass this

The Paid Search Uncertainty Principle

Gadzooks, Barry! That's freaky! I actually have an email to a colleague from January 21st telling him about the post I was planning to write -- so I

How To Make Unstructured Data Actionable In Display

Really interesting post, Frost. Might this be one argument for why Google can/eventually will make DSPs obsolete? Google's forte is creating order o

Survey: People Largely Negative About Google’s Personalized Search Results

Danny, I agree with you. Framed as: "Would you like Netflix to recommend the same movies to everyone, or base recommendations on your stated prefere

Did Super Bowl Advertisers Take Advantage of Search Interest?

Really interesting analysis, Vanessa. Impossible to gauge from the outside, but it would be interesting to see whether including a url or other shout

Managing PPC Through The Fog Of Long Tail Keywords

Hi Matt, I'm going to respectfully disagree with you, here. No question the return on effort of managing the long tail has to make sense, and we h

Google Blackens Its Logo To Protest SOPA/PIPA, While Bing & Yahoo Carry On As Usual

Unfortunately, many of the opponents of SOPA/PIPA, likely including some of the commentators on this thread, are among those profiting from pirated co

Paid Search: The Bright-Line Divide

Jordon, thanks for your comment. It kills me when I hear big brands say "Well, my brand keywords are my most valuable keywords, of course." I yell "

Paid Search: The Bright-Line Divide

Marisa, thanks so much for your thoughtful commentary. No question that like any other channel, non-brand search and the 'unsuccessful' visits create

Paid Search: The Bright-Line Divide

Pat, thanks for your comments! I love your recipe: Ethics + know-how + proper humility = optimized outcome. I may have to borrow that one -- with p

Google Fails To Trounce Bing (Again): The Fallacy Of The Superior Search Engine Revisited

Conrad, this is a fun post. Some may throw stones, but I think there is value in down and dirty analyses from time to time.

How Much Is A Click Really Worth?

Good point, Benny, thanks!

How Much Is A Click Really Worth?

Thanks for your response, Benny. You're right, you have to walk before you can run, and you also have to work within the constraints of the tools ava

How Much Is A Click Really Worth?

Hi Benny, this strikes me as an okay approach for a small program, but far too crude for someone spending real money in search. If the audience is fo

Setting Campaign Budgets: Maximizing ROI While Controlling The Risk

Great post, Sid. I once used the metaphor of campaign budgets as guardrails on the side of the road; they can save your life if you're out of control

Dear Congress: It’s Not OK Not To Know How Search Engines Work, Either

Fine assessment, Danny. Whatever one thinks of Google's practices, having folks who aren't paying attention, haven't done their homework, and don't s

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