Premium Members

Ian Lurie

Member since: 04-12-10

About Me

Ian Lurie is a leader in internet, search and social media marketing. He is founder and CEO of Portent Inc., an internet marketing agency that has provided internet marketing, including search, social and analytics services, since 1995. He co-published Web Marketing All-In-One for Dummies and wrote the sections on SEO, blogging, social media and web analytics. He also wrote Conversation Marketing: Internet Marketing Strategies. In addition, he writes regularly for the Portent Blog. Ian has spoken at various marketing conferences, including Ad::Tech, Search Engine Strategies (SES), Search Marketing Expo (SMX), MozCon, Blogworld and Pubcon. He brings humor, deep insight and actionable advice to every event. Ian was recently elected to the Board of Directors of the Search Engine Marketing Professionals Organization (SEMPO). He has a B.A. in History from UC San Diego and a JD degree in Law from UCLA. He has lived in New Jersey and Los Angeles, and currently resides in Seattle with his wife and two kids.

Website: http://www.portent.com

Recent Posts

Easy SEO Wins For Big Sites
How To Prune The Enterprise Link Tree
How To Get The IT Team On Your Side
The Challenge Of Justifying Enterprise SEO
The Enterprise SEO Guide To Response Codes
Friends Don't Let Friends Use NoFollow
From Garbage To Gourmet: Fixing SEO Content Strategies
29 Ways To Speed Up Your Website
Simple Tips For Writing An SEO Style Guide
6 Content Tips: How To Write When You Have Nothing To Write About
How (I Think) Crawl Budget Works (Sort Of)
9 Step SEO Checkup Using Google Webmaster Tools
4 Tips For Search (And User) Friendly Design
Standards Compliance: Just Do it, Already
How To Grab More Rankings With Google's Branded Search Results
Why I Still Hate Rel=Canonical
3 Lies The Search Engines Will Tell You
8 Canonicalization Best Practices In Plain English
A Plea To Corporate America: Get IT Out Of The SEO Business
Go Green Or Go Home: Recycling Content For SEO

Recent Comments

The Challenge Of Justifying Enterprise SEO
Hi Mohd, I used Excel for the 'donut' graph. The other one's straight from Google Analytics. Ian
The Challenge Of Justifying Enterprise SEO
Hi Leigh, As far as I know, Google Analytics uses last-click attribution. But even if there's an exception for 'Direct', there are still all the ot
29 Ways To Speed Up Your Website
Chris I've found that using a CDN works fine from an indexing standpoint, especially if you create an XML imagemap. But you do want to be careful abou
29 Ways To Speed Up Your Website
George good point on the indexing. Dunno how I left that out.
Google: Bing Is Cheating, Copying Our Search Results
I'm kinda stunned at the whole thing. Both at Bing's chutzpah and at their stupidity at getting caught. If you ARE going to steal results from argu
How (I Think) Crawl Budget Works (Sort Of)
Al - I don't think so. Blog posts tend to be fairly content-heavy, actually. And a well-tended blog will grow and accumulate links continuously, so if
How (I Think) Crawl Budget Works (Sort Of)
Matteo - You're describing crawl efficiency, which is what I talk about in the 'making the most' section. It really depends more on how you use the cr
How (I Think) Crawl Budget Works (Sort Of)
Jaan I actually averaged PageRank across the top 20% of pages on a given domain.
How (I Think) Crawl Budget Works (Sort Of)
Plus, to really make it work, we need a much larger sampling. If anyone wants to volunteer their log files...
How (I Think) Crawl Budget Works (Sort Of)
Hi Brian, Thanks! I totally agree on navigation. Obviously, if you have a beautiful hammer and just use it to squash your thumb, it doesn't do a lo
How (I Think) Crawl Budget Works (Sort Of)
I got some great feedback from other SEOs right before this article went live, and wanted to put some extra info in a comment: 1. I talk about craw
9 Step SEO Checkup Using Google Webmaster Tools
@Lucas Oh, you have to pay me for that :)
4 Tips For Search (And User) Friendly Design
Thanks Shari! Yup, all I want is compromise. If the graphical text is blurry as hell anyway, why not make it regular text? And, SEOs, do you really
Standards Compliance: Just Do it, Already
Good point, Michael. Of course, if I'd published 20 graphs and charts, someone would've complained that I overwhelmed them with data. :) Such is
Why I Still Hate Rel=Canonical
@DragonSearch I understand what you're saying. As it stands now, if every search engine consistently applied rel=canonical, it'd be a useful tool (IF
Why I Still Hate Rel=Canonical
Duane, couldn't agree more (obviously). In 13+ years in this business, I've never seen a tag, gadget, add-on or other 'workaround' introduced by anyon
8 Canonicalization Best Practices In Plain English
@Neil good catch. I must've been writing too fast, or thinking too slow, or something. Clearly you want to use Google Webmaster Tools, as well. It doe
8 Canonicalization Best Practices In Plain English
I hear ya. I end up using it, too. But it's always best to start out with the assumption that it's a tool of last resort.
8 Canonicalization Best Practices In Plain English
I'd like something besides their statement that they actually support it, 'cause every test I've done shows they don't. That's the problem, really - a
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