Member since: 12-31-69
Recent Posts10 Things RTB Rookies Can Learn From SEM VetsHow Recent Organic Search Changes Will Affect Paid SearchThe Top 7 Milestones Of Google Search10 Bad Assumptions About SEM That Might Get You Fired -- Part 210 Bad Assumptions About SEM That Might Get You Fired -- Part 1Maximizing The Synergy Of Paid Search & SocialWhy Big Data Is The Future Of Bionic SEMWelcome To The Mobile Era Of SearchA Good Start For Paid Search In 2013Deep Dive Into Bing Webmaster Tools - Part 3 Wrap UpDeep Dive Into Bing Webmaster Tools With Sr. Program Manager Vincent Wehren, Part 2Deep Dive Into Bing Webmaster Tools: Part 1Kenshoo: Filling the Gaps That Search Marketers Desperately NeedCrowdsourced SEM: Under The Hood With TradacomScore’s Search Planner: The Benefits Of Rich Panel DataZenya's Next Gen Keyword & Categorization PlatformClickable’s Widget Dashboard: Expansion Into Cross-Channel IntelligenceUsing Wordstream's AdWords Performance Grader For An Instant AuditPreview Live Search Engine Results Pages With The LiveSerp ToolbarAdGooroo Trademark Insight Tool Makes Infringement Monitoring A BreezeThe Career Path Of The Search MarketerThe Technology Behind Autobidding: Q&A With OptiMine’s Dr. Rob CooleyWhy Display Is Changing The Value Of SearchHow To Master Paid Search BiddingMy Top 10 Insights From 10 Years In Search
Recent CommentsAn Introduction To Content Targeting
Definitely check out David Szetela's very comprehensive (and free downloadable) book on this subject!
http://blog.contextweb.com/customers_now/How Competitive Intelligence Shapes Your Keyword Landscape
Yea, that's a good point. I'm not sure if you're aware but this PPC Academy column is a "one-year search advertising course from beginning to end." sThe 8 Pillars Of Paid Search Success
That's a good point, Bradd. The key takeaway for that tip was that over time, results sometimes plateau after deep optimization. I want to let begiA Paid Search Glossary
Andziuleq - Bounce Rate is a great metric. I've even seen 2nd Bounce, 3rd Bounce as segmenting traffic that not only leaves after one page is a valuaWelcome To PPC Academy, A One-Year Paid Search Course
Aha. So it's the testing and optimization phase that you folks want to see. Got it!
This column is going to go through paid search fundamentalsThe Five Most Frequently Asked Questions About Paid Search
Good question and we'll certainly be getting more into that as the course progresses this year.
However, a top level answer is that in the auctioKeyword Bidding Counterpoint: It’s Not Automation That’s The Problem
Well said Siddarth. If you don't use bid management tools, you have only one option, manual. If you use bid management tools, you have two options, aHow To: Excel at Excel for SEM Applications, Part 1
ogletree... the catalog system is part of eSearchVision's platform. You should contact them for a demo and pricingGolden Nuggets From SMX Search Analytics
That's right, John.Should Google Let Advertisers Opt-Out Of Google’s Own Properties?
No doubt! We found an ad of ours on Bizrate... My google rep told me it was "initiated by a search" but the relevancy was certainly in question. I'Search Engine Land’s New Look
Congratulations! Happy Second Birthday! Good work everyone!