Premium Members

Kelly Gillease

Member since: 08-19-08

About Me

Kelly Gillease is Vice President Marketing at Viator, the largest online provider of tours and activities worldwide. In addition to actively managing Viator's in-house search engine marketing efforts, she also oversees Viator's marketing in print, television and email, as well as affiliate marketing and other online channels. A frequent speaker at the Search Marketing Expo (SMX) conferences, Kelly is also a regular editorial contributor for Search Engine Land's 'In House' column. She is also the host of SEMcast, a search engine marketing podcast on geekcast.fm.

Website: http://viator.com

Recent Posts

3 Lessons Paid Search Can Learn From SEO
Top 3 Paid Search Marketing Features Underused By In-House SEM's
Optimizing Search Engine Marketing For Seasonal Opportunities
Justifying Conference Attendance For In-House Search Marketers
5 In-House Search Marketing Game Changers In 2011
What Brands Need To Know About Google+ AdWords Social Extensions
Annual Budgeting Guide For The In-House Marketer
In-House Video Marketing Via YouTube
Time Management Tips For In-House Search Engine Marketing
+1 For The In-House Search Engine Marketer
5 Handy New AdWords Editor Features
How To Hire A Great In-House Search Engine Marketer (Or Not)
Yahoo-Microsoft Search Deal: A Failure Or Success For In-House Marketers?
How Paid Social Media Advertising Can Work For In-House Programs
The 15 Minute Paid Search Tune Up: 3 Quick Fixes
Successful SEM Tactics For Marketing Mobile Apps
3 New Years Resolutions For In-House Search Engine Marketers
The In-House Search Engine Marketing Holiday Wish List
How To Get Started With Google Twitter Ads
Retargeting Is The New Black
How To Leverage Google AdWords Placement Reports For Better Performance
Best Practices For Mobile Search Marketing Campaigns
Facebook Advertising: An In-House Guide To Getting Started
In-House SEM & Affiliate Search Engine Marketing Terms
Inside The Big 3 Search Engine Marketing Desktop Editors

Recent Comments

Google Releases AdWords Editor Version 9
Another new feature added that I think is fairly significant are the handling of negatives. Keywords are all now on one tab with filters for “positive
Yahoo-Microsoft Search Deal: A Failure Or Success For In-House Marketers?
Based on my actual search query reports, I'd disagree strongly. I am but one advertiser, which is why I don't state this as universal fact in the arti
Google AdWords Partner Sites Gain SEO Benefit From Paid Ads
Mike, to clarify, the sponsored link on the TripAdvisor page is from Google's network - the Viator ad on their landing page is via Google AdWords, so
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