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Member since: 12-31-69

Recent Posts

The PPC Experiment You Never Dare Run
What's In Your SEM Toolbox? I'll Show You Mine...
Goodbye Enhanced Campaigns, Hello Bing Ads
Getting Away From Our PPC Campaigns This Summer
The Enhanced Campaigns Waiting Game
How To Manage PPC Closely To A Budget
Enhanced Campaigns: Google's Grand Unification Theory
The Zen Of PPC Campaign Reporting
A Search Marketer’s Guide To Google Display Advertising, Part 3
A Search Marketer's Guide To Google Display Advertising, Part 2
A Search Marketer's Guide To Google Display Advertising
Paid Search Advertising Gets More Complicated In 2013
How To Look For Trouble & Find Opportunity In PPC Campaigns
The Current State Of PPC Keyword Match Types
To: Google Founders, From: Advertisers, RE: AdWords Rotation & Other Flaws Need Fixing
Simple Tips To Make Miracles Happen In Your PPC Campaigns
Hot Off The Press: PPC News, Tips & Tools From SMX West
Managing PPC Through The Fog Of Long Tail Keywords
Tips For Managing Negative Keywords In PPC Campaigns
7 Things On My Google AdWords Wishlist For Santa
Using PPC Run Charts To Identify Problems & Opportunities
Want to Write Better PPC Ads? Try Cat Food For Inspiration
3 Great Questions That Can Improve Your PPC Campaigns
Tips For Spying On Your PPC Competitors
Google Study: PPC Ads Do NOT Cannibalize Your Organic Traffic

Recent Comments

Managing PPC Through The Fog Of Long Tail Keywords
Hi Mary Kay, Google is always very receptive to new feature requests, so a girl should dream! The inherent challenge in managing within the lon
Managing PPC Through The Fog Of Long Tail Keywords
Fernando - thank you for commenting. If you have keywords with 0 impr, 0 clicks, and 0 conversions over some period of time, what's the sense of keep
Managing PPC Through The Fog Of Long Tail Keywords
Hi Jasmin, Thanks for reading so closely and for commenting. The time frame you choose for your analysis is really up to you and your click volu
Managing PPC Through The Fog Of Long Tail Keywords
Thank you for your observations, Bradley. Solving the tough problems is what keeps us all employed, I guess. The machines can deal with the easy pr
Managing PPC Through The Fog Of Long Tail Keywords
Hi Mary Kay, Thank you Yes, you make an excellent point. The example I used to illustrate above could be easily eye-balled based on the size of
Managing PPC Through The Fog Of Long Tail Keywords
Ivan, thank you for that feedback. The environment we deal is complex and the interactions between elements in our accounts and the ad serving a
Managing PPC Through The Fog Of Long Tail Keywords
Benjamin - Jaromir is right (thanks, Jaromir!) Use AdWords Editor. It gives you the ability to filter and select according to various criteria. I
Managing PPC Through The Fog Of Long Tail Keywords
Hey George, As always, your considered comments are welcome and enlightening, thank you! The problem for smaller budget, smaller scale campai
7 Things On My Google AdWords Wishlist For Santa
Mike, Demographic bidding on search network - good one. Santa already knows who's naughty or nice, so I suppose he must know our age, gender, and
7 Things On My Google AdWords Wishlist For Santa
Thanks for the wishlist additions, George. You make an excellent point. I'll add to your wish the ability to deselect specific browsers. We hav
7 Things On My Google AdWords Wishlist For Santa
Lisa - I like your ideas!
7 Things On My Google AdWords Wishlist For Santa
Thank you for adding to the list, Stuart and Searchengineman. With your two votes and some tweets I saw earlier today, it sure looks like Santa nee
7 Things On My Google AdWords Wishlist For Santa
Chris. Will definitely give your tool a try - thanks for mentioning it. Sounds like a reasonably priced time-saver for keeping on top of QS. Than
7 Things On My Google AdWords Wishlist For Santa
Miroslav, thank you for your email. I will set up your experiment and see if I can reproduce your results. Thank you for weighing in, Arto. #7 is
7 Things On My Google AdWords Wishlist For Santa
Excellent, Kevin - sounds like you've got a few posts worth of great ideas. Drop the link back here if and when you decide to start scribbling them u
Want to Write Better PPC Ads? Try Cat Food For Inspiration
Wow! Thank you, Pierre-Emil! This is great to know! I really appreciate your letting all our readers know these important distinctions. Mozart,
Using PPC Run Charts To Identify Problems & Opportunities
Hi David Thank you for the nice feedback - sorry I missed seeing your comments earlier. Although the two charts look almost identical, but the
7 Things On My Google AdWords Wishlist For Santa
I can see why they'd want to do this, Chicago Style, but jeez, is that a lot of work to gather and store. I'd be curious to know if you take readings
7 Things On My Google AdWords Wishlist For Santa
Thank you Adrian, Brett, & Miroslav! If we all refrain from being naughty and violating TOS for at least until Christmas, I am hoping for the be
7 Things On My Google AdWords Wishlist For Santa
Thanks, Andrew! Just saw another good wish tweeted out from Dennis Petretti (@Denetti). He'd like to see savable, customized date ranges,
Using PPC Run Charts To Identify Problems & Opportunities
Absolutely correct - and I knew that. too. Don't know how I missed that on my edits. Thank you for the correction. Matt VW
Using PPC Run Charts To Identify Problems & Opportunities
Breaking News on Run Charts! Microsoft just announced multi-metric trend charts within adCenter - Very nice! http://community.microsoftadvertis
Understanding Google’s Latest Landing Page Quality Score Release
Oops, I meant to say, "..Google should trust us to NOT game the auction..." in my comment above...
Understanding Google’s Latest Landing Page Quality Score Release
George - good analysis, as always. Sure hope Google gives much more transparency on LP QS than it does on KW QS. I've got many QS4 KWs that ar
Want to Write Better PPC Ads? Try Cat Food For Inspiration
Thanks, Ryan and AH. You are two savvy cats! Ryan I nearly bust a gut when I read your comment. You are 100% Right on!

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