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Google Is Watching You (Or Not): New Privacy Policy Takes Effect Today
The new Google privacy policy has been discussed at length in the media over the last few weeks. Those that are concerned about their privacy have ha
Bing Posts To Facebook Timeline If You Use New “Linked Pages”
I imagine that for those that actually read the fine print the "allow Bing to post to Facebook as me" is a huge turnoff. Why would anyone want Bing p
Spreading SEO Awareness & Knowledge
SEO is evolving and is more about marketing than technical implementations today. If you don't understand the behavior and needs of your target audie
The Keyword Research Rabbit Hole
This is a great keyword research strategy. Listening to the client can provide you with insights and potential keywords that they might not have even
3 Ways Enterprises Cripple Their Online Marketing Efforts
Keeping marketing efforts in separate silos will stifle an overall marketing initiative. All marketing should be integrated. Another common issue wi
Google+ Growing Your Social Network: Quantity vs. Quality
Many businesses still haven't joined Google+. Some felt like dealing with another social network was too much work and others didn't join because the
Google Plus Connections Are The New Links
Google+ has millions of users but it still has a long way to go to catch up to Facebook as far as attracting a mainstream audience. Integrating Googl
Linking Strategies For Google Plus Your World
When building links and creating content online it's important to remember that the primary focus should always be target audience members. Focusing
2011: The Year Google & Bing Took Away From SEOs & Publishers
2011 was certainly a year of great changes within the SEO industry. Our practices had to be revisited and reworked in so many ways. The lack of keyw
What Comes Before The Landing Page – The Crucial Role Of Psychology-Driven SEO
Great point that a landing page needs to be buyer friendly. Optimizing for the search engines is important, but ultimately you need to appeal to the
9 New Year’s Resolutions For Link Building In 2012
Great content will always be the foundation of great link building. The key is to grow links naturally over time. For that reason, it's necessary to
Google & Bing Have “Won A Major Victory” Over Content Farms, Study Says
It's a measure that the search engines needed to take. Users were getting sick of the useless search results. The competition from Bing has been gre
Domain Name Matters: Searchers Pick Brand Over Quality, Study Finds
You have to be careful when it comes to the domain name. Searchers are smart. They know a spammy domain when they see one. It's worth investing the
4 Recommendations For Benchmarking B2B Social Media Performance This Year
Most B2C businesses get social media. Some B2B's are still hesitant or simply aren't using it correctly. No matter who your target audience is, they
Google Overhauls Place Pages, Emphasizes Reviews & Kills Citations
Glad to hear that these changes took place. I am curious to see if people will leave many reviews and how this might be integrated with Google+.
The Bleak Future Of Commoditized, Outsourced SEO
This article is crazy ( I agree with the first 3 comments here). SEO has and is evolving and yes has its share of repetitive tasks but does require
Acquisition Marketers And The SEO ROI Dilemma
Hi Andy, Brilliant summary of the types (and thought process) of various SEO clients. I have been in the SEO/internet marketing industry for 12 ye
How Potential Clients Search For An Interactive Agency
Great article and research Mark! As the owner of a full service SEO/SEM agency, I have managed our company PPC and SEO campaigns for years and have
The Farmer Panda Impact On Links Nobody Is Talking About
Hi Eric, Great points about the update and lack of trust from these type of content farms/sites that provide low quality links. I agree with you t
Google’s Action Against Paid Links Continues: Overstock & Forbes Latest Casualties; Conductor Exits Brokering Business
All I can say is its about time! It is good that larger companies are getting nailed for practicing black hat SEO link building techniques. I thin
Making The Jump To In-House SEO
Jumping from running your own SEO company to an in-house position (or in my case the opposite) takes a little leap of faith, a lot of patience and a w
The Two Sides of SEO
It's unfortunate that the work of "this SEO" negatively impacts the reputation of "that SEO" and the industry in general. An SEO professional doesn't
6 Content Tips: How To Write When You Have Nothing To Write About
Great points for content writing/topic tips... Since I write a ton of industry and how to related articles, blog posts, etc, I find that using real
How To Reduce SEM Churn With Integrated Customer Intelligence
I find that working with small business owners has its pros and cons. I think like you said they are often not dedicated to marketing type activities
4 New Years Resolutions For Conversion Optimization In 2011
Great resolutions for the New Year! My favorite resolution is #4, I think setting goals is essential. Even if a person's online or conversion op

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