Red_Mud_Rookie

Member since: 01-14-09

About Me

Ralph has worked in the online marketing industry for 10 years, predominantly in search marketing. His experience lies in both paid (PPC) and natural (SEO) search and he has worked for agencies as well as client side in a wide range of highly competitive industries; namely Travel, Finance, Retail, Charities and Gambling.

Website: http://www.redmudmedia.com

Recent Comments

Too Much SEO? Google’s Working On An “Over-Optimization” Penalty For That

The thing is, the current over optimization penalties clearly don't work very well because it's rampant on sites all over the page one results. Perhap

Do You Know Google’s Official Stance On Mobile Search & SEO?

Thanks for this useful summary... it looks like playing it "safe" is adopting the usual SEO rule i.e. user experience is very important so make conte

Google Analytics Webmaster Tools SEO Reports Now Available

I had a bit of a play with this yesterday and I couldn't break out the data according to my Google Analytics profiles that correspond with my WMT prof

Larry Page: Biggest Threat To Google? “Google”

I hit refresh a couple of times as I thought my browser was causing the typos! Thanks for this Danny, it's well summarized despite the typos.

Conversion Optimization In The New Marketing Landscape

Whoooaa... watch your page speed there SEL :-)

SEO Stats Galore In Latest MarketingSherpa Benchmark Study

Yes, I would've expected the XML option to be up there with the basic house keeping items. Also pretty surprised to see SEO landing pages not feature

Official: The Google Wonder Wheel Is Gone

I'm going to head right down there and chain myself to the front doors of the lobby till they bring it back! Ok... maybe not, but I'm pretty sad to se

Google’s +1 Button Goes Global

@Scott Good question, I was just wondering that myself as we wanted to add it to a client site, but saw this article by @aaronpeters http://www.aaronp

Hit By Panda Update? Google Has 23 Questions To Ask Yourself To Improve

@Ian Williams - I totally agree with you, I too am bored sh*tless by endless people spouting stuff about quality and listing Google's guidelines, but

Hit By Panda Update? Google Has 23 Questions To Ask Yourself To Improve

This is a great list of specifics. Although nothing new here i.e. "content is king" and "quality over quantity" etc. I still feel that Google is someh

5 New Tactics For SEO Post-Panda

I would probably have given this post a title like, "Five things we knew we should be doing, but didn't get around to..." Thanks for this post though

How Google Instant’s Autocomplete Suggestions Work

I meant to say there is no doubt that this will be gamed to death.

How Google Instant’s Autocomplete Suggestions Work

Points well made in the conclusion. There is no that this will be gamed to death. Not that I intend to do so myself, but one of my clients is seeing a

Can Likes, Pluses & Tweets Cleanse The Link Graph?

Ian, I agree with you to an extent i.e. that the link graph will always be "gameable" and that there will always be paid services to do so, but i thin

Acquisition Marketers And The SEO ROI Dilemma

This is a great summary of arguably the biggest challenge faced by "SEOs" and I particularly like the way you have listed the Personality Types. The

SEO Held Liable, Fined In Counterfeiting Case

Well well well.... this is indeed interesting, but one would argue grossly unfair to SEOs. It begs the question, "What about all the printing companie

Google & Bing Have Whitelists – “Exception Lists” – For Some Algorithm Signals

@Artur – SEO.NeT Spot on. It won't stop, especially as there is such a massive opportunity to tap into the growing social media network of friends and

Internet Lowlifes Already Targeting Japan Quake Search Results

Scum.

Google & Bing Have Whitelists – “Exception Lists” – For Some Algorithm Signals

I don't have an issue with this at all because I think the algorithms would work better with more human intervention. Where I DO have an issue is wh

Thoughts On A “Killer” Bing-News Corp Deal & The Myth Of An “OPEC For News”

Thanks for the post Danny. It actually had me chuckling out loud, as does the thought of Rupert fretting over a bigger bully in the room. This article

Search Month European Edition, October 2009

All hail the Search Cowboys! It's great to see European focused information out there and freely available.

Rise Of The Web Librarian: An Elegant DMOZ Solution

What a great idea, Eric. As always, such a refreshing approach to link building which the industry could with more of. May I suggest spreading your n

Leveraging Competitive Intelligence For Link Building Campaigns

Great post. I particularly want to comment on the PageRank versus relevance factor. In my opinion, relevance is more important, but I may be wrong....

Betting On The Link Building Boondoggle Bonanza

Can anyone tell me why it seems everyone (and I'm including well known and "respected" SEOs) seem to be buying links in some form or another and getti

Are You Link Building Or Just Keeping Up With The Joneses?

Great post Eric. Here's a question for you.... How do you make clients see this? As you may recall from our conversations in the past, I am an advocat

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