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A Post-Click Marketing Heuristic

Awesome article and diagram, Scott! Love how your mind works.

4 New Years Resolutions For Conversion Optimization In 2011

Great point, Matt, thanks!

4 New Years Resolutions For Conversion Optimization In 2011

Thanks, Nick! Much success to you in 2011!

Should You Blame Your Designer For Poor Conversion Rates?

Hey Manuel, Yes, Andre's article states it quite well - that's an insightful post. The relationship between agencies and clients is complex. Is it u

Should You Blame Your Designer For Poor Conversion Rates?

Hi Naomi, and thank you! It sounds like you and I have similar background experiences, and I'm very glad to hear it's paying off for you, too. Part

Should You Blame Your Designer For Poor Conversion Rates?

Hi Mark, I agree in principle - having a specialist managing a company's conversion optimization effort can make a huge difference. What I often see i

Should You Blame Your Designer For Poor Conversion Rates?

Hi cdorob, I totally should have included SEO and SEM as part of the conversion designer's skillset. It's important for designers to understand at le

Should You Blame Your Designer For Poor Conversion Rates?

Hey Kristine, I like your distinction of "web designer" versus "graphic designer". But in my experience even many web designers with all the skills y

Should You Blame Your Designer For Poor Conversion Rates?

Hi Johan, Since this isn't a true apples-to-apples comparison, I'd hesitate to blame only branding for the lower conversion rate. I'll take your word

3 Essential Traits Of Conversion-Optimized Design

Hi renanpoa, Not sure what the issue might be, but I'm seeing the images OK, and haven't heard any other reports of them being broken... Let me know

3 Essential Traits Of Conversion-Optimized Design

kevingallagher - great questions. A couple thoughts: RE #1 - I could go on about this all day! It's a matter of A) being able to prioritize what to t

3 Essential Traits Of Conversion-Optimized Design

weberest - Thank you, and great work! Love to hear more about it if you can share the result details...

3 Essential Traits Of Conversion-Optimized Design

MarkSimpson_Maxymiser - Absolutely - I certainly hope no one takes the above examples as literal directives! These are meant to illustrate guiding pr

The Perfect Social Media Measurement Plan

This is great, Brian, thanks!

Conversion Zen: Transforming Errors Into Opportunities

Thanks George!

Conversion Optimization Touch Points: Turning Errors Into Opportunities, Part 1

Note: the missing Error Message Guidelines I reference are here: http://www.flickr.com/photos/23148333@N06/4814291182/ (soon to be fixed).

Conversion-Optimized Touch Points: The Thank You Page

Exactly, George! And great general point - there's so much for us to learn from offline marketing and advertising. In that theme -- I've recently

Conversion-Optimized Touch Points: The Thank You Page

Thanks, frank! If you're interested, there are a few more examples in an older post of mine on the CLM blog, here: http://www.closed-loop-marketing.

Evil Conversion: When Optimization Goes Too Far

Thanks, David! And Oli, I have to agree about Real not seeming to have a clear business model. Are they a hosting/streaming provider? Editing softwa

Copy Vs. Design: Which Is Most Important To Conversion?

Great article, Brian! a good reminder to never sacrifice conversion basics for mere decoration. Of course, I'd like to believe there's a middle groun

Evil Conversion: When Optimization Goes Too Far

Hey Ryan, that's funny and ironic -- glad I could help! :)

Evil Conversion: When Optimization Goes Too Far

Hi "gstreamerdev" and Joe - valid point, I should have checked for a more recent version of the RealPlayer example, or identified the time I captured

Evil Conversion: When Optimization Goes Too Far

Hey Brian, I did exactly the same thing just a few weeks ago - accidentally purchased domains I didn't mean to. I almost included GoDaddy here, but I'

Evil Conversion: When Optimization Goes Too Far

George, I couldn't agree more about the likely pendulum effect, and the recent economy has certainly increased business fears and exacerbated the swin

Evil Conversion: When Optimization Goes Too Far

Thanks, Josh! I agree, sometimes a company is sincerely trying to help the user. For example, U-Haul could easily argue that most people NEED furni

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