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Recent PostsPop This! How To Manage Visual Hierarchy For Conversion4 New Years Resolutions For Conversion Optimization In 2011Should You Blame Your Designer For Poor Conversion Rates?3 Essential Traits Of Conversion-Optimized Design3 Reasons Not To Run Conversion TestsSmall, Site-Wide Conversion Changes To The RescueConversion Zen: Transforming Errors Into OpportunitiesConversion Optimization Touch Points: Turning Errors Into Opportunities, Part 1Conversion-Optimized Touch Points: The Thank You PageEvil Conversion: When Optimization Goes Too Far"Not Done Yet" - A Tale Of 2 Years, 3 Landing Pages & 6X Conversion Improvement3 Ways To Leverage Time For More Conversions4 Steps to Setting Better Conversion Optimization GoalsNeuro Google: The Day All the Damn Lies Ended
Recent CommentsA Post-Click Marketing Heuristic
Awesome article and diagram, Scott! Love how your mind works.4 New Years Resolutions For Conversion Optimization In 2011
Great point, Matt, thanks!4 New Years Resolutions For Conversion Optimization In 2011
Thanks, Nick! Much success to you in 2011!Should You Blame Your Designer For Poor Conversion Rates?
Yes, Andre's article states it quite well - that's an insightful post. The relationship between agencies and clients is complex. Is it uShould You Blame Your Designer For Poor Conversion Rates?
Hi Naomi, and thank you!
It sounds like you and I have similar background experiences, and I'm very glad to hear it's paying off for you, too. Part Should You Blame Your Designer For Poor Conversion Rates?
Hi Mark, I agree in principle - having a specialist managing a company's conversion optimization effort can make a huge difference. What I often see iShould You Blame Your Designer For Poor Conversion Rates?
I totally should have included SEO and SEM as part of the conversion designer's skillset. It's important for designers to understand at leShould You Blame Your Designer For Poor Conversion Rates?
I like your distinction of "web designer" versus "graphic designer". But in my experience even many web designers with all the skills yShould You Blame Your Designer For Poor Conversion Rates?
Since this isn't a true apples-to-apples comparison, I'd hesitate to blame only branding for the lower conversion rate. I'll take your word3 Essential Traits Of Conversion-Optimized Design
Hi renanpoa, Not sure what the issue might be, but I'm seeing the images OK, and haven't heard any other reports of them being broken... Let me know 3 Essential Traits Of Conversion-Optimized Design
kevingallagher - great questions. A couple thoughts:
RE #1 - I could go on about this all day! It's a matter of A) being able to prioritize what to t3 Essential Traits Of Conversion-Optimized Design
Thank you, and great work! Love to hear more about it if you can share the result details...3 Essential Traits Of Conversion-Optimized Design
MarkSimpson_Maxymiser - Absolutely - I certainly hope no one takes the above examples as literal directives! These are meant to illustrate guiding prThe Perfect Social Media Measurement Plan
This is great, Brian, thanks!Conversion Zen: Transforming Errors Into Opportunities
Thanks George!Conversion Optimization Touch Points: Turning Errors Into Opportunities, Part 1
Note: the missing Error Message Guidelines I reference are here: http://www.flickr.com/photos/23148333@N06/4814291182/ (soon to be fixed).Conversion-Optimized Touch Points: The Thank You Page
Exactly, George! And great general point - there's so much for us to learn from offline marketing and advertising.
In that theme -- I've recently Conversion-Optimized Touch Points: The Thank You Page
Thanks, frank! If you're interested, there are a few more examples in an older post of mine on the CLM blog, here:
http://www.closed-loop-marketing.Evil Conversion: When Optimization Goes Too Far
Thanks, David! And Oli, I have to agree about Real not seeming to have a clear business model. Are they a hosting/streaming provider? Editing softwaCopy Vs. Design: Which Is Most Important To Conversion?
Great article, Brian! a good reminder to never sacrifice conversion basics for mere decoration. Of course, I'd like to believe there's a middle grounEvil Conversion: When Optimization Goes Too Far
Hey Ryan, that's funny and ironic -- glad I could help! :)Evil Conversion: When Optimization Goes Too Far
Hi "gstreamerdev" and Joe - valid point, I should have checked for a more recent version of the RealPlayer example, or identified the time I captured Evil Conversion: When Optimization Goes Too Far
Hey Brian, I did exactly the same thing just a few weeks ago - accidentally purchased domains I didn't mean to. I almost included GoDaddy here, but I'Evil Conversion: When Optimization Goes Too Far
George, I couldn't agree more about the likely pendulum effect, and the recent economy has certainly increased business fears and exacerbated the swinEvil Conversion: When Optimization Goes Too Far
I agree, sometimes a company is sincerely trying to help the user. For example, U-Haul could easily argue that most people NEED furni