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Web Searcher Behavior Quiz – Test Your SEO Knowledge

Hello and thank you for your comments. Titles and URLs should make sense to both searchers and search engines. In fact, sensemaking (also spelled s

Spreading SEO Awareness & Knowledge

Hi Kyle- Oh my...I am going to assume you have never heard me speak or read some of my writings. Social media, IMHO, has not become a "very importa

Dilbert: Hiring A Weasel To Do SEO & Corrupt The Industry

P.W.'s comment has me roaring....

Spreading SEO Awareness & Knowledge

Hey guys- @kajehart Yeah, that's why I wrote my first book, Search Engine Visibility...for web designers and developers. I actually got a category

Dilbert: Hiring A Weasel To Do SEO & Corrupt The Industry

Oh, Scott Adams has responded to the few emails I've sent to him, including the story that I once worked for a person who would never be considered a

Dilbert: Hiring A Weasel To Do SEO & Corrupt The Industry

Hi there- I just think the 'toon is friggin' funny...even though I have never been a "pantless weasel." Scott Adams is a very nice person. Sinc

Everything You Need To Know About SEO Web Structure & Internal Links

Hi Tom- I know we agree a lot and have the same approach. It takes a lot to get me to comment. it was actually the comments that inspired me to pos

Everything You Need To Know About SEO Web Structure & Internal Links

@Levi- People do not always know this about me. I've been a web developer since 1995. I have never discounted crawlers as the 3rd browser (as Danny

Everything You Need To Know About SEO Web Structure & Internal Links

@Tom The client who believes in the 3-click rule or its variations ("every page should be reachable from every other page") does not understand inf

Two Google+ SEO Guides You Should Read

Hi Matt- Here's what my preliminary studies are showing about Google+ -- that searchers don't like these listings and don't want these search listi

Everything You Need To Know About SEO Web Structure & Internal Links

Hi all- Oh my gosh...with all due respect, I am a regular reader of your column, Tom, and normally a fan. But I think you missed the boat on this o

Why The Wikipedia/Google Search Results Study Is Flawed

Hi all- Wow...I'd say the study is flawed. Searcher goals are currently classified as informational, navigational, and transactional. Did the study

The Golden Age Of SEO

@jamie Hmm...Kerry is stating that there is a Golden Age of SEO in the 2000s, the time that is was popularized (my paraphrase and interpretation).

The Golden Age Of SEO

Hi Kerry- Interesting read. This is my take on SEO. I think there are plenty of average SEOs but not very many great ones. There is a foundation

Survey: People Largely Negative About Google’s Personalized Search Results

Hi all- I'm not "big" on the personalization, either, especially when Google gets it wrong (like when I travel and I get the wrong language) and I

Why Does Microsoft’s Bing Search Engine Hate Rick Santorum?

Hi all- First of all, as a disclaimer, I have been a Dan Savage "fan" for years. I have read most of his books and enjoy his writings very much. An

Study: Reviews & Images Drive Clicks In Mobile

Um...not so great stuff. As usual, another eye-tracking study that was not conducted properly. Therefore, the data is likely to be inaccurate and mayb

Infographics: Why They Fail For Link Building

Examples of good infographics (illustrations) can be found on the Medscape and Mayo Clinic websites. Wall Street Journal formats and labels graphs ex

Infographics: Why They Fail For Link Building

Erin, if you don't mind, I'll take the bait. Mr. Ashton, perhaps you should learn what infographics are and are not before you make blatantly ignor

A Proposal For Social Network Détente

Hi- Great article. A lot of things are proprietary, including who work colleagues are. We are redefining what should and should not be private.

Infographics: Why They Fail For Link Building

Hi Erin- I cannot tell you how much I disagree with your basic premise. I use infographics for link building and have used them successfully since

My Search Rankings Are Great! But My Traffic Sucks! Now What?

Hi- This is one of the best SEL articles I've ever read...seriously! Nice work! Shari

Don’t Fall Into The Made-For-SEO Website Trap

Hi Eric- I really urge you NOT to architect sites based on keyword research data. That is why SEOs tend to make poor information architects - they

Where To Get Citations For Local SEO

Hi- With all due respect, please do not cite eye-tracking study as positive "evidence" to support your point of view, as that eye-tracking study wa

What Is Your SEO Archiving Plan?

Hello Grouch- Interesting. If you believe that "SEO is an unethical business," then why give yourself a moniker with the abbreviation "SEO" in it?

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