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Member since: 12-31-69

Recent Posts

SEO Smackdown: Download Time - Machine Speed Vs. Human Speed
Long-Term SEO: Sustainable Tactics, Strategies & Solutions
The Importance Of User Experience: 4 Things Every Marketer Should Know
The Right Way To Do Click-To-Call In An Enhanced Campaign World
SEO Smackdown Round 2: Old Vs. New Search Engine Optimization
How Does Color Usage Affect SEO & Conversions?
A Simple Guide To Understanding The Searcher Experience
Keyword Classification: Understanding The "Why" Of SEO
The Ties Between Emotional Design & SEO
How To Understand Keywords In Searcher Context
Web Searcher Behavior Quiz - Test Your SEO Knowledge
Spreading SEO Awareness & Knowledge
Website Usability 101 For SEO Professionals
What Is Your SEO Archiving Plan?
User-Centered Or Usage-Centered Design: Which Is Better For SEO?
Eyetracking & SEO: Fad, Fact, Or Fiction?
What Is The Key To Effective SEO Elevator Pitches?
SEO Smackdown: Information Architecture vs. Technical Architecture
Interview With Louis Rosenfeld, Author Of Search Analytics - Part 2
Interview With Louis Rosenfeld, Author Of Search Analytics
How To Use Personas & Scenarios In SEO
How To Use Effective Navigation Labels for Search Engine Optimization
Calling All Information Architects! Get With The SEO Program
3 SEO Myths About Information Architecture
Why SEO Needs Its Own Reputation Management

Recent Comments

Web Searcher Behavior Quiz – Test Your SEO Knowledge
Hello and thank you for your comments. Titles and URLs should make sense to both searchers and search engines. In fact, sensemaking (also spelled s
Spreading SEO Awareness & Knowledge
Hi Kyle- Oh my...I am going to assume you have never heard me speak or read some of my writings. Social media, IMHO, has not become a "very importa
Dilbert: Hiring A Weasel To Do SEO & Corrupt The Industry
P.W.'s comment has me roaring....
Spreading SEO Awareness & Knowledge
Hey guys- @kajehart Yeah, that's why I wrote my first book, Search Engine Visibility...for web designers and developers. I actually got a category
Dilbert: Hiring A Weasel To Do SEO & Corrupt The Industry
Oh, Scott Adams has responded to the few emails I've sent to him, including the story that I once worked for a person who would never be considered a
Dilbert: Hiring A Weasel To Do SEO & Corrupt The Industry
Hi there- I just think the 'toon is friggin' funny...even though I have never been a "pantless weasel." Scott Adams is a very nice person. Sinc
Everything You Need To Know About SEO Web Structure & Internal Links
Hi Tom- I know we agree a lot and have the same approach. It takes a lot to get me to comment. it was actually the comments that inspired me to pos
Everything You Need To Know About SEO Web Structure & Internal Links
@Levi- People do not always know this about me. I've been a web developer since 1995. I have never discounted crawlers as the 3rd browser (as Danny
Everything You Need To Know About SEO Web Structure & Internal Links
@Tom The client who believes in the 3-click rule or its variations ("every page should be reachable from every other page") does not understand inf
Two Google+ SEO Guides You Should Read
Hi Matt- Here's what my preliminary studies are showing about Google+ -- that searchers don't like these listings and don't want these search listi
Everything You Need To Know About SEO Web Structure & Internal Links
Hi all- Oh my gosh...with all due respect, I am a regular reader of your column, Tom, and normally a fan. But I think you missed the boat on this o
Why The Wikipedia/Google Search Results Study Is Flawed
Hi all- Wow...I'd say the study is flawed. Searcher goals are currently classified as informational, navigational, and transactional. Did the study
The Golden Age Of SEO
@jamie Hmm...Kerry is stating that there is a Golden Age of SEO in the 2000s, the time that is was popularized (my paraphrase and interpretation).
The Golden Age Of SEO
Hi Kerry- Interesting read. This is my take on SEO. I think there are plenty of average SEOs but not very many great ones. There is a foundation
Survey: People Largely Negative About Google’s Personalized Search Results
Hi all- I'm not "big" on the personalization, either, especially when Google gets it wrong (like when I travel and I get the wrong language) and I
Why Does Microsoft’s Bing Search Engine Hate Rick Santorum?
Hi all- First of all, as a disclaimer, I have been a Dan Savage "fan" for years. I have read most of his books and enjoy his writings very much. An
Study: Reviews & Images Drive Clicks In Mobile
Um...not so great stuff. As usual, another eye-tracking study that was not conducted properly. Therefore, the data is likely to be inaccurate and mayb
Infographics: Why They Fail For Link Building
Examples of good infographics (illustrations) can be found on the Medscape and Mayo Clinic websites. Wall Street Journal formats and labels graphs ex
Infographics: Why They Fail For Link Building
Erin, if you don't mind, I'll take the bait. Mr. Ashton, perhaps you should learn what infographics are and are not before you make blatantly ignor
A Proposal For Social Network Détente
Hi- Great article. A lot of things are proprietary, including who work colleagues are. We are redefining what should and should not be private.
Infographics: Why They Fail For Link Building
Hi Erin- I cannot tell you how much I disagree with your basic premise. I use infographics for link building and have used them successfully since
My Search Rankings Are Great! But My Traffic Sucks! Now What?
Hi- This is one of the best SEL articles I've ever read...seriously! Nice work! Shari
Don’t Fall Into The Made-For-SEO Website Trap
Hi Eric- I really urge you NOT to architect sites based on keyword research data. That is why SEOs tend to make poor information architects - they
Where To Get Citations For Local SEO
Hi- With all due respect, please do not cite eye-tracking study as positive "evidence" to support your point of view, as that eye-tracking study wa
What Is Your SEO Archiving Plan?
Hello Grouch- Interesting. If you believe that "SEO is an unethical business," then why give yourself a moniker with the abbreviation "SEO" in it?

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