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Recent PostsThe Right Way To Do Click-To-Call In An Enhanced Campaign WorldSEO Smackdown Round 2: Old Vs. New Search Engine OptimizationHow Does Color Usage Affect SEO & Conversions?A Simple Guide To Understanding The Searcher ExperienceKeyword Classification: Understanding The "Why" Of SEOThe Ties Between Emotional Design & SEOHow To Understand Keywords In Searcher ContextWeb Searcher Behavior Quiz - Test Your SEO KnowledgeSpreading SEO Awareness & KnowledgeWebsite Usability 101 For SEO ProfessionalsWhat Is Your SEO Archiving Plan?User-Centered Or Usage-Centered Design: Which Is Better For SEO?Eyetracking & SEO: Fad, Fact, Or Fiction?What Is The Key To Effective SEO Elevator Pitches?SEO Smackdown: Information Architecture vs. Technical ArchitectureInterview With Louis Rosenfeld, Author Of Search Analytics - Part 2Interview With Louis Rosenfeld, Author Of Search AnalyticsHow To Use Personas & Scenarios In SEOHow To Use Effective Navigation Labels for Search Engine OptimizationCalling All Information Architects! Get With The SEO Program3 SEO Myths About Information ArchitectureWhy SEO Needs Its Own Reputation ManagementFindability, SEO, And The Searcher ExperienceKeywords, Text Links & Navigation DesignClickability & Search Engine Friendly Web Design
Recent CommentsWeb Searcher Behavior Quiz – Test Your SEO Knowledge
Hello and thank you for your comments. Titles and URLs should make sense to both searchers and search engines.
In fact, sensemaking (also spelled sSpreading SEO Awareness & Knowledge
Oh my...I am going to assume you have never heard me speak or read some of my writings. Social media, IMHO, has not become a "very importaDilbert: Hiring A Weasel To Do SEO & Corrupt The Industry
P.W.'s comment has me roaring....Spreading SEO Awareness & Knowledge
@kajehart Yeah, that's why I wrote my first book, Search Engine Visibility...for web designers and developers. I actually got a categoryDilbert: Hiring A Weasel To Do SEO & Corrupt The Industry
Oh, Scott Adams has responded to the few emails I've sent to him, including the story that I once worked for a person who would never be considered a Dilbert: Hiring A Weasel To Do SEO & Corrupt The Industry
I just think the 'toon is friggin' funny...even though I have never been a "pantless weasel."
Scott Adams is a very nice person. SincEverything You Need To Know About SEO Web Structure & Internal Links
I know we agree a lot and have the same approach. It takes a lot to get me to comment. it was actually the comments that inspired me to posEverything You Need To Know About SEO Web Structure & Internal Links
People do not always know this about me. I've been a web developer since 1995. I have never discounted crawlers as the 3rd browser (as DannyEverything You Need To Know About SEO Web Structure & Internal Links
The client who believes in the 3-click rule or its variations ("every page should be reachable from every other page") does not understand infTwo Google+ SEO Guides You Should Read
Here's what my preliminary studies are showing about Google+ -- that searchers don't like these listings and don't want these search listiEverything You Need To Know About SEO Web Structure & Internal Links
Oh my gosh...with all due respect, I am a regular reader of your column, Tom, and normally a fan. But I think you missed the boat on this oWhy The Wikipedia/Google Search Results Study Is Flawed
Wow...I'd say the study is flawed. Searcher goals are currently classified as informational, navigational, and transactional. Did the studyThe Golden Age Of SEO
Hmm...Kerry is stating that there is a Golden Age of SEO in the 2000s, the time that is was popularized (my paraphrase and interpretation). The Golden Age Of SEO
Interesting read. This is my take on SEO. I think there are plenty of average SEOs but not very many great ones.
There is a foundationSurvey: People Largely Negative About Google’s Personalized Search Results
I'm not "big" on the personalization, either, especially when Google gets it wrong (like when I travel and I get the wrong language) and I Why Does Microsoft’s Bing Search Engine Hate Rick Santorum?
First of all, as a disclaimer, I have been a Dan Savage "fan" for years. I have read most of his books and enjoy his writings very much. AnStudy: Reviews & Images Drive Clicks In Mobile
Um...not so great stuff. As usual, another eye-tracking study that was not conducted properly. Therefore, the data is likely to be inaccurate and maybInfographics: Why They Fail For Link Building
Examples of good infographics (illustrations) can be found on the Medscape and Mayo Clinic websites. Wall Street Journal formats and labels graphs exInfographics: Why They Fail For Link Building
Erin, if you don't mind, I'll take the bait.
Mr. Ashton, perhaps you should learn what infographics are and are not before you make blatantly ignorA Proposal For Social Network Détente
Great article. A lot of things are proprietary, including who work colleagues are. We are redefining what should and should not be private.
Infographics: Why They Fail For Link Building
I cannot tell you how much I disagree with your basic premise. I use infographics for link building and have used them successfully since My Search Rankings Are Great! But My Traffic Sucks! Now What?
This is one of the best SEL articles I've ever read...seriously!
ShariDon’t Fall Into The Made-For-SEO Website Trap
I really urge you NOT to architect sites based on keyword research data. That is why SEOs tend to make poor information architects - they Where To Get Citations For Local SEO
With all due respect, please do not cite eye-tracking study as positive "evidence" to support your point of view, as that eye-tracking study waWhat Is Your SEO Archiving Plan?
Interesting. If you believe that "SEO is an unethical business," then why give yourself a moniker with the abbreviation "SEO" in it?