Terry Whalen

Member since: 07-20-09

About Me

Terry is a certified Google AdWords Professional and a Partner at CPC Search. Since early 2003, he has managed search & other online marketing channels that have generated millions of dollars worth of revenue for companies such as Stamps.com, CitrixOnline, Taleo, Microsoft, oDesk, RazorGator, GotBody, and PopCap, among others. Terry received his MBA from UC Berkeley's Haas School of Business, and his BA in Political Economics from UC Berkeley.

Website: http://www.cpcsearch.com

Recent Comments

A Practical Guide To The New AdWords Interface
Thanks, Kelly. Another navigation feature I miss is the ability to sort ad groups [by spend, for example] and then - by clicking on the 'Next' button
Paid Search Is About Process, Not Planning
George, thanks for writing this - this issue just came up with a current client of ours where we are switching over the team to whom we report on a we
Organizing Your PPC Account For Maximum Success
I'd add that it also makes sense to look at things in terms of monthly activity. If you have a lot of ad groups that don't show more than $10 of total
My Favorite Link Building Lie
I think the point here is that asking for links can work great and to long-lasting effect if the asker (sp?) has high-value content that is truly rele
Google: Conversion Rates About The Same No Matter Ad Position
I'd be more interested in what Hal has to say versus other agencies. You need an absolute TON of data to look at this - I don't know of many agencies
Google Adds Keyword Forecasting To Insights For Search Tool
Wow. That will really help! Without this new feature I would have had to extrapolate on the graph myself, and I am not very good at dotted lines. Also
Seven Common Mistakes That Cause New Advertisers To Fail
Who could argue with these points? Thanks for the post, Brad.
5 Tips For Getting Good Paid Search Clients
I think the most important of your points is whether the agency can "move the needle" for the client. We've found that one good way to start to determ
Bing + Yahoo: What Does It Mean For Users?
Gord, that was by far the most insightful and well-written article I've seen on this deal and its probably effect on the marketplace, on searchers, an
How To Excel At Excel For SEM Applications, Part 5: Master Pivot Tables
Eric, Henry Walker can help here. I'll send you his email address since I don't have it on me.
Keyword Bidding Counterpoint: It’s Not Automation That’s The Problem
Hi Siddharth, I think you make a lot of good points differentiating between the general notion of automated bidding and the more specific scenarios
Is Twitter Sending You 500% To 1600% More Traffic Than You Might Think?
Eric, When you say tweeted URLs remain valuable as quality signal over time, are you saying that there is an SEO benefit to twitter even though the

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