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Why Google Panda Is More A Ranking Factor Than Algorithm Update
I don't know. Ranking factors or signals are what comprise the algorithm. So any changes to those factors is essentially a change to the algorithm.
Google Test: Auto-Completing Search Queries
This is an interesting test since it might have an impact on the distribution of terms. The current Instant interface may reduce the number of long-ta
How To Optimize For Facebook’s New ‘Like’ Functionality
The move by Facebook is just more evidence that the Open Graph is an important part of their strategy. Facebook SEO is here and has been near the
Google Trying To Minimize Collateral Damage From “Farmer” Update
The wired article contains some interesting quotes and insight. First off, having Amit out on the front lines like this is a bit out of the ordinar
Number Crunchers: Who Lost In Google’s Panda Algorithm Change?
Using the Abbamont data I tabulated the aggregate change for all about.com sites (e.g. *.about.com) What i find is that for the 880 SERPs for which
Google Forecloses On Content Farms With “Panda” Algorithm Update
Spot on with the nofollow comment Danny. This feels like a solution for the sake of a solution. Check that problem off the to-do list. The Farmer U
Google Forecloses On Content Farms With “Panda” Algorithm Update
I'm disappointed that Google has chose to address the subjective (content quality) rather than the objective (link abuse). Frankly, if you addressed t
Why SEO Needs Its Own Reputation Management
The scary part is that the recent 'revelations' around link abuse are feeding into the stereotype. I'm seeing software companies pitch their servi
Study: Google “Favors” Itself Only 19% Of The Time
I'm on the fence with this one because there are so many ways to look at it. 19% isn't exactly trivial. But there's no real way to determine wheth
89% Find Search Engines Do Good Job Finding Information, But “Noise” Is Issue
I tend to agree that overall search quality has gone down. There are a number of theories as to why and how (I've got a few myself) but even the idea
With So Much Money Is A Facebook Search Engine Inevitable?
I think Facebook's goal has been search ever since the implementation of the Open Graph. Facebook's Open Graph is just another way to organize the
Google’s “Gold Standard” Search Results Take Big Hit In New York Times Story
The problem around using reviews as a major part of the search algorithm revolve around reputation and relevance. Can you identify real reviews fr
Google Launches Instant Previews
Any chance Google will provide Webmasters will data on preview usage? How many times was a result previewed? What was the clicks/previews ratio? Or wi
A Turning Point In The Field Of SEO
Great article Adam. The SEO landscape is changing and with the slew of content out there it does get more and more difficult for newcomers to find
Google Fights “Pogostick Searchers” With New “Get More” Option
I've always been interested, and have pressed Google to share, in how many people actually use the 'show options' feature. My assumption is that u
The Big List of 2009 Marketing Predictions
I'll toss my own 2009 Internet and Technology predictions, the biggest of which turns Microsoft's Live Search into a viable place for search marketers

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