brianfosse

Member since: 05-31-11

About Me

Search Marketing Experience Wrapped In a Systems Engineering Background. I Started Building Magical Experiences at Disney. Now I Specialize In Helping People Find Their Dream Toilet on Google ;)

Website: http://www.brianfosse.com

Recent Comments

AdWords Appear At Bottom Of SERPs In New Apparent Test

I agree with you Francois that if these replace the top ads it will benefit SEO at the expense of Google's revenue and paid search performance. Howev

AdWords Appear At Bottom Of SERPs In New Apparent Test

Take the scenario where ads still appear at the top and side, but positions 8-12 are on the bottom. This could increase CTRs on lower positioned ads

Russia’s Search Engine Yandex Steathily Moves West

Thanks for the great breakdown. Google's quarterly earnings showed that close to 50% of revenues were international. If Yandex's model is mimicked i

Confirmed: Bing Tests Ads Within Organic Search Results

Good catch RKG! You could make the argument that the most relevant results should come first and that may not always be a PPC ad. Perhaps a PPC ad f

Bing Hits All-Time High Market Share, But Isn’t Taking It From Google

Has any analysis been done as to why Bing is gaining share? My guess would be that it is related to their new Rewards system. It was compelling enou

Should You Bid On A Keyword If You Rank Organically For That Term?

This scenario goes both ways, even for clients who are paid search driven and looking to build their SEO efforts. The thinking goes something like th

Google Testing Fixed Top Search Bar

In the case of an infinite scroll interface I'd be interested to see how they would handle PPC ads. Will more than ~8 ads appear as the user scolls d

AdWords Reporting Gets New Segmentation Option: Top Vs. Side Ads

This is one of those metrics that immediately provides action based insights. You know it's a winner when it's Intuitively obvious in retrospect.

Google Kills The Quarter: $9 Billion In Revenue

Wow, well done Google. I agree with Keith. Google's ecosystem has done so much to push the envelope online, enable small businesses and leverage inf

Report: Google Cooking Up Ad Data Exchange

I believe that the monetization of Google AdSense beyond the boundaries of a publisher’s website will be one application of this. To date, AdWords ad

The Challenges & Benefits Of Attributing Incremental Value

George - Based on your experience at RKG where do you see value in affiliate marketing? This example taken in isolation would indicate that they brin

Google Plus: The Good, The Bad & The Ugly

I think that this is particularly interesting in light of an Ad Age article posted just prior to Google+ - http://t.co/J3EdGRy . It basically says tha

Why Search Marketers Are The Future Media Planners

AdWords is the arena of the search marketer. AdWords started with text, but has recently become the foundation for display and video ads. As long as

Official: Google Testing Display Of Click Counts On Paid Search Ads

In Google's defense in regards to proprietary information, they actually reached out to us a few days prior to the launch of this experiment to advise

Google Introduces Embedded Version of AdWords Sitelinks

[Drum roll]... I'm seeing a decreased CTR on the ads that utilize embedded AdWords Sitelinks. Further testing of alternate variations could see a dif

Definitive Answers On Quality Score: Q&A With ClickEquations’ Craig Danuloff

I just ordered the book for two reasons: 1) Real answers from the people that know and 2) I appreciate being able to benefit from Craig’s legwork and

Google Introduces Embedded Version of AdWords Sitelinks

Wow – another ad extension variation! Don’t get me wrong, I like them, but this poses the question: which combination of extensions is best for me?

6 Ways Backfeed Data Can Boost Your Bid Management

Thanks for the follow-up George. For National Builder Supply, call center spillover was huge and we were happy to figure out a slick way to do it wit

Google Tweaks AdWords My Client Center To Help Agencies Work Together

By chance I utilized this new feature last week. Thank you Google! I've been wanting this for awhile. In my opinion, the more you can do with one a

6 Ways Backfeed Data Can Boost Your Bid Management

George, in your experience, how do the six compare in magnitude of impact? Obviously some are easier than others to implement and some have a larger

The Top 10 Things Eric Schmidt Revealed At D9

In all reality, Google may have the most active group of humans constantly sculpting the results of any site on the web – I’m talking about all of the

Official: Google +1 Button For Websites Comes Tomorrow

I'm particularly interested to see how Google integrates this with paid search. I've been told that +1's will appear by ads, but I'll be curious to s

Google Correlate: A New Way To Research Keyword Popularity & Trends

According to Google Correlate, our sales over the past year correlate highly with searches for "exercising". This makes perfect sense, after all, we

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