Privacy Group Amends FTC Complaint Over Google/DoubleClick Acquisition

Jun 7, 2007 at 9:30am ET by Barry Schwartz

Groups want limits on Google from the San Francisco Chronicle reports that privacy groups have amended their complaint with the Federal Trade Commission over the Google & DoubleClick acquisition. The amendment (PDF format) requests that Google first obtain permission from their users before collecting any information about them. In addition, the privacy group would like to give these users the ability to view collected information and delete this information at any time in the future.

Marc Rotenberg, president of the Electronic Privacy Information Center told the San Francisco Chronicle, “In this complaint, we have provided a great deal of information about Google’s and DoubleClick’s business practices that raise significant privacy concerns for Internet users.”

For past coverage on the FTC probe, see Federal Trade Commission Opens Antitrust Investigation Over Google’s DoubleClick Deal. See also background on the complaint from EPIC here.

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

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