• http://twitter.com/Kevin_Lee_QED Kevin Lee

    PLA will be a huge topic at SMX and the other fall conferences. That alone is probably a reason to go for retailers. If you don’t have your PLA strategy AND tactical plan in place now, or soon, you likely won’t have a very Happy Holiday.

  • Monique_at_Bloosem

    Don’t you mean Product Listing Ads i.s.o. Product Level Ads?

  • Sergey Lucktinov

    PLAs has been performing very bad lately. When they just switched we could get $1000 sales on $100 spent but now the cost for clicks skyrocketed from 20 cents to almost 1$ and conversion rates dropped significantly.

  • Pat Grady

    We’re killing with the PLAs, but we’re biased — when free, we weren’t involved — now, we own these!

  • http://twitter.com/bennyblum Benny Blum

    Yes, @Monique_at_Bloosem:disqus, you are correct. My bad.

  • http://twitter.com/bennyblum Benny Blum

    @google-dbe575136fef4effbe57fbbd332a8a25:disqus, it’s easy to get caught up in what a web savvy user does rather than the average user. While I’d like to jump to the conclusion that users know to go directly to Shopping in order to get complete listings for the products they’re looking for, making such an assumption would leave a lot of money on the table for those who do make product specific searches.