• http://www.eaccountableopm.com Durk Price

    Great post. This analysis of PLA impact was sorely needed. Great job.

  • http://www.facebook.com/andrew.voudouris Andrew Voudouris

    I’m as frustrated as the next person about how Google has handled their labeling of PLA’s, but Benny, let’s at least be fair. I’d guess that 90% of gateways into Google Shopping are through the traditional SERPs. In the traditional SERPs Google now clearly labels PLAs as “Sponsored”.

    One thing Danny and the guys at SEL do very well is represent a fair story and acknowledge when changes are made. I believe what’s written above regarding this, although only a side-note, is unfair.

    Other than that, great article, and thanks for covering the performance of this medium with some real data instead of the standard “OMG, what are we going to do!!?”

  • http://twitter.com/bennyblum Benny Blum

    Andrew – Depending on the percent distribution of visits coming from traditional SERPs vs the shopping SERP, this could greatly impact the validity of the point I make. That said, I would not classify those image ads as comparison shopping placements because they are simply image ads without the comparison shopping experience.

    The point of the post is to understand the evolution of the Google shopping experience and the impact of various changes Google has made on user behavior. Because PLAs are being more integrated into various ad placements it’s only getting harder to get accurate insight into the evolution. As a result I tried to focus the post on the period of transition where shopping and PLA placements were supposedly serving relatively evenly.

  • http://twitter.com/bennyblum Benny Blum

    Ade – I leveraged well tagged Google Analytics data which utilized the ifpla value track parameter in the merchant center feed so we could differentiate between PLA and Shopping driven traffic. And you are correct that the visits in Nov are from cookied data.

  • http://www.ydeveloper.com/e-smart-ecommerce-suite.html eCommerce

    So, it’s interesting to know that the both results – ads and Google shopping are on same section of Google search page. What about organic results? I can’t see Google shopping results now.