Publishers running AdSense will soon see fewer public service announcement banners on their sites, as Google has announced changes to phase them out of back-up ad options.
Previously, publishers were able to choose to show PSAs, to redirect to another URL, or to show a solid color when Google couldn’t find an ad to match with the page’s content. Public Service ads also show when publishers haven’t been verified by Google.
The company cites its own review of products and “feedback from our non-profit partners” for the change. It will continue to offer non-profits free AdSense ads through its Google Grants program. Publishers get paid for PSAs through the Google Grants program, just as they do with regular campaigns.
For now, publishers who have selected PSAs as back-ups will show blank spaces until they change their options within the AdSense interface.