• http://searchquant.blogspot.com searchquant

    Over the past 8 years, during which time I’ve been selling SEM solutions (technology and agency services) to Google’s top 5000 customers, I’ve encountered iCrossing in a surprisingly low number of accounts. Given that my focus has been Google’s top spenders, I have to think iCrossing has had more success with brand advertisers on the one hand, and with their SEO business as opposed to paid search marketing.

    My $0.02.

  • JoshGrot

    Greg –

    So what’s your over/under on the successful integration of an advertising company like iCrossing into a publishing/content company like Hearst (assuming the deal goes through)?

    It seems to me that these “90 degree turns” in corporate business models seldom work out well.

    Can’t fault Hearst though for moving to shake up its business…if in fact that’s what it’s trying to do here.