Danny Sullivan’s SEO & SEM Q&A Session Via Twitter

Last week, I took questions via my Twitter account (@dannysullivan) about SEO issues and more broadly about search marketing overall. I thought it would be useful to compile them into a post. Here you go!

Question: rebecca_morrow what’s the best thing to say to clients who don’t want content on their home page?

Answer: tell clients home page without text is like blank business card 2 search engines. most important page, so don’t waste it

Question: feedia top thing to do when starting a new blog for SEO?

Answer: if starting new SEO blog, i’d try to cover an area that existing blogs don’t do already, to stand out. be unique in content or voice

Question: mattcleveland do you believe the recent algo change boosted brands?  myth or reality?

Answer: think google vince update did boost brands because they are authority sites. said more here

Question: si1very in your opinion, is Google increasingly using things like Bounce Rate in ranking sites/pages?

Answer: think clickthru from results more important than bounce rate see here google may measure traffic & more see here

Question: senatorbolton Where do you see things going for SEO since G and spammers are making it nearly impossible to get the money keywords?

Answer: think seo has plenty of value beyond “money words” & there are opps with vertical search for small players. video especially

Question: MrMunchWeb Have you ever 301 redirected an old domain to new domain? How long did Google take to apply old SERPs to new domain?

Answer: i’ve seen 301 from old to new domain happen in days. look at seattlepi here lots new domain listed only days later

Question: Onlineshoes_ce Is the 100 link max on 1 page recommendation a hard and fast rule?

Answer: you can have more than 100 links per page see @mattcutts here it’s just a rough guide

Question: joachimv Small Biz often niche and local specific. Best way to SEO for local search and maps search for biz w/low traffic sites

Answer: local biz should claim listings & optimize title for targeted keywords. lots more tips here and here

Question: EdWords How would you do SEO for a web page which is an application (= javascript, images & practically no content)?

Answer: if page is more an application using javascript than HTML content, find way to add some text and also look to build links

Question: darylbryant is it ok to use CSS to display content higher in the code? If so what is the best way to do this? Thank you!

Answer: think less issue these days for copy to be “higher” on page. if position with CSS, remember search engines won’t see that.

Question: onehappyguy here’s one – should u use nofollow internally? Ps, u need # tag maybe #seoQs :)

Answer: @mattcutts recommends nofollow pagerank sculpt see here but notes there’s opportunity cost see here i agree

Question: wikito is using the css display function: display – none bad for SEO, will google ban you for that?

Answer: if you’re using CSS display none to show content to search engines that users don’t see, yes, that’s still risky

Question: JMaultasch @dannysullivan how does Twitter’s reliance on URL shorteners impact it’s power to change search results? are spiders valuing those links?

Answer: tinyurl, is.gd, bit.ly 301 redirect so should give link credit. to test use this give url untick autofollow 301 or 302?

Question: Mach2_br Hi. How can video content help SEO (ex: Google Univ. Search) and bring more organic visits?

Answer: pick top term. amount of video content “competing” is far less than text – and vid flows into regular google. so big opportunity

Question: jeffperkins what’s the most effective way to rollout 301 redirects on a large ecommerce site to minimize the impact on current positions?

Answer: ideally do a rewrite rule to take any old pages on your large commerce site to new pages using 301s. see here

Question: gsharma @dannysullivan Which one you think SMBs should pay more attention to – high volume keywords or long tail?

Answer: SMBs should go for both high volume and long tail terms. focus key sections of site on hi terms; build good content 2 tap long tail

Question: ibjhb @dannysullivan How much does the frequency of content changes affect SEO?

Answer: new content can get query deserved freshness boost but just updating content doesn’t do much that i’ve heard

Question: mercylivi @dannysullivan Overuse of nofollow creates red flag in Google? Does over optimization penalty exist?

Answer: if page had all nofollow, that would be odd and might stand out. with seo, best all things in moderation

Related Topics: Channel: SEO | Search Marketing: General | SEO: General | Top News


About The Author: is a Founding Editor of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • http://www.ChristopherSPenn.com cspenn

    This is the essence of Twitter. I’m blogging this. Very, very well done, sir.

  • http://www.thatsseo.com/ Mercy Livi

    Nice share and happy to see my question too got a place here in the list :)

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide