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Danny Sullivan’s SEO & SEM Q&A Session Via Twitter
Last week, I took questions via my Twitter account (@dannysullivan) about SEO issues and more broadly about search marketing overall. I thought it would be useful to compile them into a post. Here you go!
Question: rebecca_morrow what’s the best thing to say to clients who don’t want content on their home page?
Answer: tell clients home page without text is like blank business card 2 search engines. most important page, so don’t waste it
Question: feedia top thing to do when starting a new blog for SEO?
Answer: if starting new SEO blog, i’d try to cover an area that existing blogs don’t do already, to stand out. be unique in content or voice
Question: mattcleveland do you believe the recent algo change boosted brands? myth or reality?
Question: si1very in your opinion, is Google increasingly using things like Bounce Rate in ranking sites/pages?
Question: senatorbolton Where do you see things going for SEO since G and spammers are making it nearly impossible to get the money keywords?
Answer: think seo has plenty of value beyond “money words” & there are opps with vertical search for small players. video especially
Question: MrMunchWeb Have you ever 301 redirected an old domain to new domain? How long did Google take to apply old SERPs to new domain?
Answer: i’ve seen 301 from old to new domain happen in days. look at seattlepi here lots new domain listed only days later
Question: Onlineshoes_ce Is the 100 link max on 1 page recommendation a hard and fast rule?
Answer: you can have more than 100 links per page see @mattcutts here it’s just a rough guide
Question: joachimv Small Biz often niche and local specific. Best way to SEO for local search and maps search for biz w/low traffic sites
Question: darylbryant is it ok to use CSS to display content higher in the code? If so what is the best way to do this? Thank you!
Answer: think less issue these days for copy to be “higher” on page. if position with CSS, remember search engines won’t see that.
Question: onehappyguy here’s one – should u use nofollow internally? Ps, u need # tag maybe #seoQs :)
Question: wikito is using the css display function: display – none bad for SEO, will google ban you for that?
Answer: if you’re using CSS display none to show content to search engines that users don’t see, yes, that’s still risky
Question: JMaultasch @dannysullivan how does Twitter’s reliance on URL shorteners impact it’s power to change search results? are spiders valuing those links?
Answer: tinyurl, is.gd, bit.ly 301 redirect so should give link credit. to test use this give url untick autofollow 301 or 302?
Question: Mach2_br Hi. How can video content help SEO (ex: Google Univ. Search) and bring more organic visits?
Answer: pick top term. amount of video content “competing” is far less than text – and vid flows into regular google. so big opportunity
Question: jeffperkins what’s the most effective way to rollout 301 redirects on a large ecommerce site to minimize the impact on current positions?
Answer: ideally do a rewrite rule to take any old pages on your large commerce site to new pages using 301s. see here
Question: gsharma @dannysullivan Which one you think SMBs should pay more attention to – high volume keywords or long tail?
Answer: SMBs should go for both high volume and long tail terms. focus key sections of site on hi terms; build good content 2 tap long tail
Question: ibjhb @dannysullivan How much does the frequency of content changes affect SEO?
Answer: new content can get query deserved freshness boost but just updating content doesn’t do much that i’ve heard
Question: mercylivi @dannysullivan Overuse of nofollow creates red flag in Google? Does over optimization penalty exist?
Answer: if page had all nofollow, that would be odd and might stand out. with seo, best all things in moderation