• mrwpants

    Its probably important to point out some of the legalities here.

    Although there is technically no law on point, the FTC staff has expressed in guidelines and elsewhere that it expects notice plus opt-out choice for behavioral advertising (including retargeting). A failure to provide notice plus opt-out choice is therefore deceptive or unfair in the FTC’s view, potentially subjecting a company to charges that it violated Section 5 of the FTC Act (which prohibits unfair and deceptive acts and practices). For this reason its probably important to provide direct notice (via an icon) for opting out and more transparent choice.